Xijiu Silk Road Liquor Embalatge de botelha de licor by Hai Zhu

Xijiu Silk Road Liquor Embalatge de botelha de licor by Hai Zhu is a highly esteemed winner of the very prestigious 2023 A' Design Award d'Argent in Dissènh d'Embalatge Competition Category.

ArgentEmbalatge· 2023

Xijiu Silk Road Liquor Embalatge de botelha de licor

by Hai Zhu

A' Design Award d'Argent Winner in Embalatge Category

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Verified Award Winner
Verify Award Status for #141072

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xijiu Silk Road Liquor Embalatge de botelha de licor

Xijiu Silk Road Liquor es un disseny d'embalatge per a una colleccion de licor de sabor Jiang que commemòra la Rota de la Seda. La botelha es facha de porcelana polida e pòrta dètz pinturas sus porcelana de dètz monuments emblematics situats al long de la Rota de la Seda. Un riban daurat inspirat de la seda envolopa lo còs de la botelha e seguís lo camin que liga los dètz monuments. Lo tap es basat sus la forma d'un sagèl imperial de jada. L'ensemble es presentat dins una bóstia de cuèr sintetic amb agulhas de bronze e una ansa. Una dobla jaça interiora se dobrís per mostrar las dètz scènas dels monuments.

The Recognition

About the A' Design Award d'Argent

Xijiu Silk Road Liquor Embalatge de botelha de licor a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Xijiu Silk Road Liquor Embalatge de botelha de licor siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Xijiu Silk Road Liquor Embalatge de botelha de licor es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This Jiang-flavor liquor package collection is specially designed to commemorate the Silk Road. The core of the design is ten landmarks along the Silk Road that constitute the main visual pattern of the design, and the beautiful silk colors of the bottle. The
ribbon around the bottle body is inspired by the silk and the winding angle of the ribbon is taken from the trend of ten landmarks on the map to introduce the Silk Road to consumers through this design.
Dimensions & Packaging: Volume: 53.5 mm x 22.5 mm x 32 mm
Tags: Culturally creative liquor, Jiang-flavor package, the inheritance of silk road cultur, Silk Road commemorative liquor, faux leather box packaging
Production Technology: The liquor bottle is made of polished porcelain embryos with ten porcelain paintings of ten Silk Road landmarks. The silk-inspried gilt ribbon around the bottle body restores the Silk Road route trend. The bottle cap is inspired by the imperial jade seal (the ancient customs clearance seals along the Silk Road). The package has various patterns with respective color schemes to embody the brilliant silk color, and its unique flower patterns represent cultural exchange and inheritance.
Design Challenge: With the initial aspiration of the Silk Road spirit promotion, the focus of the design is to introduce the spirit embodied in the ancient Silk Road through its bottle design. The product can associate consumers with the Silk Road memory by integrating the major Silk Road landmarks and elements.
Research: The Silk Road is of historical significance as a trade and cultural exchanges important channel. The initiation of "One Belt, One Road" which facilitates global trade and cultural exchanges has shown the world a new look.
Inspiration: With the inheritance and spread of Silk Road spirit as a focus, the liquor bottle is the carrier of ten important places where the Silk Road passed through in China, aiming to commemorate the contributions made by the Silk Road in terms of global trade development and cultural communication.
Project Duration: XIJIU-Silk Road Liquor was developed in November 2021 in Chengdu, China, and was launched in Guizhou in September 2022.
Operation Flow: This series of products featured faux leather box packaging and was provided with bronze pins and a handle, which conveys the Silk Road spirit embodied in Chinese ancient elements. Its front is painted with the scenery of the Silk Road and has a double inner layer structure, which is convenient for display. When the user opens it, ten landmark scenes in the cut paintings form are displayed.