The Language of Emotion and Time Embalatge de Gastèl by Jiaxin Lv

The Language of Emotion and Time Embalatge de Gastèl by Jiaxin Lv is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronze in Dissènh d'Embalatge Competition Category.

BronzeEmbalatge· 2023

The Language of Emotion and Time Embalatge de Gastèl

by Jiaxin Lv

A' Design Award de Bronze Winner in Embalatge Category

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Verified Award Winner

Verify Award Status for #141472

View at A' Design Award Press Release Award Badge

Colors

The Design

About The Language of Emotion and Time Embalatge de Gastèl

La Lenga de l'Emocion e del Temps es un disseny d'embalatge de gastèl que utiliza flors frescas coma signe visual de frescor. Una bóstia de flors transparenta es fixada sul dessús de l'embalatge e pòt èsser tirada, dobèrta e desligada per una reutilizacion. A mesura que las flors espelisson e se destenhon, los utilizaires pòdon jutjar se lo gastèl es encara fresc. L'estruch extèrn es fach de carton dur reciclable, e la bóstia de flors es facha de material transparent decompausable per reduire l'usatge de plastic. L'embalatge mesura 15 per 15 per 15 centimètres. Las flors frescas remplaçan los rubans e ajustan de significacion quand lo gastèl es ofèrt coma present.

The Recognition

About the A' Design Award de Bronze

The Language of Emotion and Time Embalatge de Gastèl a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que The Language of Emotion and Time Embalatge de Gastèl siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. The Language of Emotion and Time Embalatge de Gastèl satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Flowers reflect the freshness of the cake. Flower language can convey emotions, and express your love, family affection or friendship. When buying or eating cake, users can intuitively perceive whether the cake has expired by observing the fresh state of flowers.
Dimensions & Packaging: The packaging size is 15cm*15cm*15cm
Tags: FRESHER; PACKING; CAKE; FLOWERS
Production Technology: It is made of recyclable hard cardboard shell, and the flower box is made of decomposable transparent material, which further reduces the use of overall plastic in the packaging
Design Challenge: The most difficult part of the design is to think about the relationship between people and things. The designer fully considers how the flowers are integrated with the packaging, and what the flowers and packaging mean for the application scenarios of the product. For this reason, we tried the revision of the first and last five editions. Finalize the existing shape
Research: The design fully explored the packaging structure, and the survey interviewed the opinions of flower lovers and sweet tooth lovers.
Inspiration: People think about the shelf life of food, and use written records to help sense the shelf life of things. Is there a more intuitive visual language, when people wrap flowers with ribbons, why not replace them with real flowers to reduce the use of industrial products and be environmentally friendly. At the same time, the blooming and fading of flowers also helps people perceive the shelf life. Cake as a gift, real flowers have different flower language, representing double blessing
Project Duration: The project started in Xuzhou in December 2021 and the concept work was completed in Xuzhou in May 2022
Operation Flow: The flower box is glued to the top side of the package. Gently pull out the package. The flower box has a cover and can be detached and recycled, which is convenient for users to watch the flowers carefully and keep the flower box for living storage.