Moon and Tea Mid Autumn Embalatge de bóstia de present per Chenxiang Xi

Lo dissènh Moon and Tea Mid Autumn Embalatge de bóstia de present per Chenxiang Xi es un laureat autfo estimfo del prestigfo 2023 A' Design Award d'Aur dins la Categoria de Competfo Dissènh d'Embalatge.

AurEmbalatge· 2023

Moon and Tea Mid Autumn Embalatge de bóstia de present

per Chenxiang Xi

Client : 5gN² Creative Design Studio

Laureat del A' Design Award d'Aur dins la Categoria Embalatge

41,250

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Colors

Lo Concèpte

A prepaus de Moon and Tea Mid Autumn Embalatge de bóstia de present

Moon and Tea Mid Autumn es una bóstia de present creada per la Fèsta de la Miègtardor, tradicionalament celebrada en China dins lo uechen mes de l'annada lunara. La bóstia es facha de materials naturals coma lo bambó, la ceramica e la palha de blat. Conten de pastisses de luna amb de ris colorat local e de tè Pu-erh. Cada partida es concebuda per èsser reutilizada. Lo còs e la placa de cobertura en porcelana blanca vènon un platèu de tè, mentre que la manilha servís de culhièr. La bóstia interiora se pòt transformar en lantèrna de luna, e la partida esferica de la cobertura se pòt utilizar coma brutlador d'encens.

La Reconoissença

A prepaus del A' Design Award d'Aur

Moon and Tea Mid Autumn Embalatge de bóstia de present a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Moon and Tea Mid Autumn Embalatge de bóstia de present siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Moon and Tea Mid Autumn Embalatge de bóstia de present crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The Mid-Autumn Festival is traditionally celebrated in China in the eighth month of the lunar year. The designers created a unique gift box for Vanke for this year's full-moon festival.
Dimensions e Embalatge: 24.5cm x 8.5cm x 30cm
Tecnologia de Produccion: The entire packaging design and implementation strictly adheres to environmentally-friendly principles. Composed of natural materials like bamboo, ceramics, and wheat straw, the gift box boasts a sustainable construction. Each component of the packaging serves a distinct purpose, with the outermost layer functioning as a ceramic tea tray. This tray has undergone a slow-flow water treatment process, ensuring the gift box's longevity and promoting continuous use.
Desaffo de Dissènh: In this project, we faced challenges in reimagining traditional packaging designs to enhance reusability and functionality. We needed to ensure material sustainability and environmental performance.

Difficulties arose in data collection and analysis, necessitating diverse research tools for accurate results. We tackled production obstacles and external factors, such as laws and technological advancements.

Utilizing existing resources, historical and social contexts, and cutting-edge technology, we successfully developed an innovative, eco-friendly packaging design.
Recèrca: Our research explored an alternative approach to eco-friendly design, diverging from the prevalent focus on recyclable materials. We aimed to add value to packaging products, transforming them from single-use items with limited functionality to long-term, sustainable solutions. To achieve this, we conducted surveys and in-depth interviews to understand consumer perceptions and behaviors regarding packaging. Employing research tools like questionnaires and statistical analysis, we collected and examined data. Our findings revealed that consumers were more likely to reuse packaging when it offered added value beyond its initial purpose. This research holds the potential to reduce waste and encourage sustainable packaging design practices.
Inspiracion: It has a distinctly Chinese feel, elegant and beautiful, with a bamboo box body and white porcelain tea plate. The box contains moon cakes with local colored rice and Pu-erh tea. When opened, the body of the box and the porcelain cover become a tea tray; the box doubles as a soft lamp while drinking tea and watching the moon.
Durada del Projècte: The project started in August 2021 in Shanghai and finished in October 2021 in Shanghai.
Flux Operacional: Each element of the box is designed for reuse. The body and cover plate can be repurposed as a tea tray, while the handle doubles as a spoon. Additionally, the inner box can be transformed into a moon lantern, and the spherical structure of the cover can function as a censer. This versatile box seamlessly blends practicality with festivity.
Membres de l'Equipa: Chenxiang Xi and Chenling Zhang