Bronze Embalatge · 2023
Meer Embalatge de Cafè Instantanèu
- A' Design Award de Bronze 2023 in Embalatge
- CLIENT: Masoud Najafiamirkiasar
- Estimated Number of Design Views: 12,564
- Verification code 54F9F90D86 · Verify this award
Colors
About Meer Embalatge de Cafè Instantanèu
Lo design de l'embalatge d'un produch novèl sul mercat es pas solament una question d'art del design, mas tanben una question d'art de comprendre l'esperit dels clients e de se destacar sus los estagièrs contra los concurrents. Amb aquestas nuanças a l'esperit, lo design de l'embalatge Meer a intregrat la textura del produch final dins l'illustracion per estimular e captivar totes los sens dels amators de cafè. Tanben, la disposicion e la talha de poliça non convencional jogan un ròtle significatiu per atraire los consomators cap al produch. Aqueste design es creat amb l'esperança de realizar un cambiament serios sus l'estagièr de las bevandas de las butias.
About the A' Design Award de Bronze
Meer Embalatge de Cafè Instantanèu a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Meer Embalatge de Cafè Instantanèu siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Meer Embalatge de Cafè Instantanèu satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.
Press Kit
- Unique Properties
- Unlike most of the coffee product packaging in the market that uses a cup of coffee as the main element of the packaging design, the designer took a new approach, which can stand out on shelves. The final product texture details has brought into the design to remind coffee lovers of the indulgence and refreshing feeling of a cup of coffee.
- Dimensions & Packaging
- It is designed for 15 SKU in 5 flavors as follows;
Cappuccino and 3x1 products:
suchet:36*170 mm
Pouch: 146*294 mm
Box: 130*160*70 mm
Espresso Products:
suchet:24*120 mm
Pouch: 107*220 mm
Box: 95*122*56 mm - Tags
- Packaging, Package design, Coffee, Instant coffee, Beverage, Branding, Typography, Bold, Creative,
- Production Technology
- A combination of photo-shooting, photo-manipulation and illustration is used to provide the main design on package.
- Design Challenge
- The most challenging part of this project was keeping the balance between the aesthetic aspects of the design and its functionality.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers. - Research
- The discovery phase included market and competition analysis. The focus of the study was on the design style and the look and feel of existing products through performing a market visit as well as desktop research.
The study's conclusion showed that in the packaging design of most products available in the market, cups and coffee beans are the most used element in packaging. - Inspiration
- The design is inspired by the indulgence and the refreshing texture of a cup of coffee which crave the shopper to have one.
Using the design as the ultimate branding element is inspiring as well. - Project Duration
- The project started In Tehran in November 2020 and finished in May the following year
- Operation Flow
- The design simply touches the audience's recognition sense. The temptation of having a delicious coffee, is what prompts the audience to impulse buying.
- Patents
- None.
- Image Credits
- Image #1: photographer Bita Shakerin, Espresso, 2020
