Prakrishi Embalatge de Mèl by Vishal Vora

Prakrishi Embalatge de Mèl by Vishal Vora is a highly esteemed winner of the very prestigious 2023 A' Design Award d'Argent in Dissènh d'Embalatge Competition Category.

ArgentEmbalatge· 2023

Prakrishi Embalatge de Mèl

by Vishal Vora

Client: Prakrishi

A' Design Award d'Argent Winner in Embalatge Category

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Verified Award Winner
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Colors

The Design

About Prakrishi Embalatge de Mèl

Prakrishi es un disseny d'embalatge per una gamma de sièis mèls aromatizats. La gamma espandís una marca existenta e ne servа l'estil minimalista e l'espaci blanc generós. Un motiu estilizat basat sus las alas d'abelha servís de dispositiu visual principal. Lo motiu balha a la gamma de mèls una identitat distinta e ajuda los crompaires a destriar los sièis perfums sus l'estatgièra. Cada mèl es embotelhat dins una botelha de veire que mesura 180 millimètres de nautor e 100 millimètres de largor. L'etiqueta de la botelha e la cobèrta del tap son estampadas sus un papièr texturat blanc natural.

The Recognition

About the A' Design Award d'Argent

Prakrishi Embalatge de Mèl a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Prakrishi Embalatge de Mèl siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Prakrishi Embalatge de Mèl es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Range of 6 distinct flavored honeys for the mother brand Prakrishi
The transliteration of bee wings into an aesthetic manner as a visual device that not just creates an eye-catching graphic but also delivers sufficient visual information to the consumer to make an informed decision at the shelf.
the usual lot where we see the insect in its so-called natural (and well, a boring) avatar. But here, the same bee turns into a heart-warming messenger!
Dimensions & Packaging: Height 180mm X Width 100mm X Width 100mm
Tags: Honey, Packaging, Branding, Motif, illustration
Production Technology: We have used Glass bottle as a Primary container and bottle label and Lid cover have been printed on Natural white texture paper.
Design Challenge: Challenge was to create a product extension for the mother brand Prakrishi - which has several other segments under it - this range of 6 distinct flavored honey faced a challenge to maintain the fine balance. on one hand, it should have a distinguished identity as product segment but without being too away from the flagship brand's visual grammar.
Research: Understand the consumer mind set and need of the very market it is going to sell,
Inspiration: As we can see, the design parameters of the flagship brand have lots of white space and minimal approach to it. so we carried forward the same principles and used only the necessary part of the graphic to convey the whole story without moving away from the packaging and design guidelines.
Project Duration: The project started in Jan 2021 in India and finished in March 2021 in India,
Operation Flow: Project was designed completely in design studio, from sourcing of bottle to selection of exact paper for to get desired result, after that complete set of mock-ups was given to the printer to get right result.
Patents: None
Team Members: Vishal Vora
Image Credits: Vishal Vora (Sol Benito)