Shuang Gou Sheng Fang Embalatge de Beguda Alcoolica per Yunlin Dai, Chenchen Li and Ruidong Hua

Lo dissènh Shuang Gou Sheng Fang Embalatge de Beguda Alcoolica per Yunlin Dai, Chenchen Li and Ruidong Hua es un laureat autfo estimfo del prestigfo 2023 A' Design Award de Bronze dins la Categoria de Competfo Dissènh d'Embalatge.

BronzeEmbalatge· 2023

Shuang Gou Sheng Fang Embalatge de Beguda Alcoolica

per Yunlin Dai, Chenchen Li and Ruidong Hua

Client : Jiangsu Shuanggou Distillery Co., Ltd

Laureat del A' Design Award de Bronze dins la Categoria Embalatge

19,185

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Lo Concèpte

A prepaus de Shuang Gou Sheng Fang Embalatge de Beguda Alcoolica

Shuang Gou Sheng Fang es un disseny d'embalatge per una liquor chinesa. L'embalatge conten dos flascons separats. Lo pichon flascon superior conten una liquor de 68 per cent d'alcòl en volum, e lo gran flascon inferior conten una liquor de fòrça mejana. Cada flascon pòt èsser degustat solet, o las doas liquors pòdon èsser mesclats liurament per crear de gostes diferents. Doas cobèrtas fachas en ABS e PE son platejadas en aur ròse e junchas per un varrolh, que empacha las fugas e rend la dobertura mai aisida. La bóita e los flascons son decorats amb de formas de gèmas inspiradas dels teulats de las distillariás istoricas.

La Reconoissença

A prepaus del A' Design Award de Bronze

Shuang Gou Sheng Fang Embalatge de Beguda Alcoolica a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Shuang Gou Sheng Fang Embalatge de Beguda Alcoolica siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Shuang Gou Sheng Fang Embalatge de Beguda Alcoolica satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Shuanggou Shengfang is a strategic leading brand created by Jiang Shuanggou Dostillery CO.,LTD. which is a pioneer in the free blending of bottled liquor in China from "consumer interactive experience". The product can be divided into two separate sections, with the upper is a small bottle containing 68% ABV Virgin liquor and the bottom large bottle containing average ABV liquor. The two types of liquor can be enjoyed on their own or blended freely to give a variety of tastes, with stronger aroma and more flavorful taste.
Dimensions e Embalatge: Box:150mmx120mmx333mm；
Big Bottle：204mmx90.5mmx78mm；
small Bottle：63mmx43.5mmx36.5mm。
Etiquetas: crafts, Baijiu, spirit, packaging, art
Tecnologia de Produccion: The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship.
①Upper and lower covers + lock: The pioneer structure of ""double-covered chain", the covers are made of ABS and PE material, electroplating rose gold, the covers can be connected and fixed by locking.
②Bottle: small bottle baked with rose gold floral paper, large bottle baked with lithography discoloration paper to enhance anti-counterfeiting, the bottoms of the bottle are sprayed with amber gradient.
③Box: photolithography positioning paper, and adopts scratch-resistant matt film, die-cutting, delicate lamination and other techniques.
Desaffo de Dissènh: The product existed pain points of "liquor leakage", "internal plug difficult to open".
Update plan: The new structure is improved from 3 aspects, the inner plug, lock and bottle: ① replace the inner plug with upper and lower anti-counterfeiting cover to solve the problem of liquor leakage and difficult opening at the source; ② widening lock buckle occlusion area is used to strengthen the bite force; ③ lower the height of the bottle head to reduce the center of gravity of the bottle and enhance stability.
Recèrca: In order to improve the consumer experience, the product has been updated through several generations, keeping the "free blending" feature in mind and constantly solving the problems in time.
Consumer recognition of the quality, branding and packaging of the product, as well as our continuous improvement of the product, has led to a sustainable development.
Inspiracion: During the Ming and Qing Dynasties, distilleries were arranged densely and neatly in Shuanggou Town. When you looked at those massive roofs with a bird's eye view, they were like rhombus gems inlaid on the ground. Shuanggou liquor was also used used as a royal tribute to officials at that time. This is where the idea for the packaging came from, and the design incorporates elements of the gems and the sages' feathered fans to recreate the glory of the past.
Durada del Projècte: 2020-June.2021,Nanjing,Jiangsu
The project started in Novermber 2020 in Nanjing,Jiangsu and finished in November 2021, Nanjing, Jiangsu.
Flux Operacional: The most important feature of the product is the "free blending", which allows consumers to have a different drinking experience.
A bottle of good liquor with two available ABV numbers. For the liquor product, there is bottle with two ABV numbers, a large bottle with average ABV, and a small bottle of 68% ABV.
Triple experience: the first is the large bottle of medium ABV which can be enjoyed alone; the second is the bottle of high ABV which should be tasted alone; the third is the small bottle which may be blended with other liquors.
Great composure: Wine mellows as it ages. Drink it for a carefree and happy life.
Membres de l'Equipa: Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Yunlin Dai；
Designer：Chenchen Li；
Designer：Ruidong Hua