Lo dissènh Guo Nian Hao Embalatge per Xiaohongshu es un laureat autfo estimfo del prestigfo 2023 A' Design Award de Fèrre dins la Categoria de Competfo Dissènh d'Embalatge.

FèrreEmbalatge· 2023

Guo Nian Hao Embalatge

per Xiaohongshu

Client : Xiaohongshu

Laureat del A' Design Award de Fèrre dins la Categoria Embalatge

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Lo Concèpte

A prepaus de Guo Nian Hao Embalatge

La bóstia de cadèus de Cap d'An 2022 de Xiaohongshu ven d'una legenda sus lo Festival de Primavèra. En perseguir la tradicion dels ancestres, Xiaohongshu a preparat un ensemble diferent de Lum, Son e Roge. Los cadèus incluon una lum de nuèch de camping, lo jòc Halli Galli, d'envelopas rojas e un libre-calendièr roge que representa Xiaohongshu. Aquesta bóstia de cadèus combina las istòrias legendàrias amb tres tipes de cadèus, generant un metòde de concepcion novèl a partir de la cultura tradicionala. Espèra exprimir de bons vòts pel Cap d'An chinés e transmetre un patrimòni cultural a la novèla generacion.

La Reconoissença

A prepaus del A' Design Award de Fèrre

Guo Nian Hao Embalatge a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Guo Nian Hao Embalatge siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Guo Nian Hao Embalatge merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Continuing the tradition of our ancestors, Xiaohongshu have prepared a different set of "Light", "Sound", and "Red".
The gifts include a camping night light, Halli Galli, red envelopes and a red calendar book representing Xiaohongshu.
According to the records of "Nian" 's appearance, Xiaohongshu have designed a new recognizable "Nian" character for the gift box, which appears in different forms throughout the package.
Dimensions e Embalatge: Width 345mm* Depth 285mm* Height 100mm
Etiquetas: Packaging Design, Chinese new year, Gift box, Nian, Recyclable material
Tecnologia de Produccion: Xiaohongshu have tried our best to pick recyclable material and lightweight paper for the package. In particular, the molded trays use a natural and environment-friendly material made from bagasse.
Desaffo de Dissènh: The most challenging part is to propose a young and creative concept combined with a traditional story. The packaging material and structure have been repeatedly tested to ensure they are lightweight and eco-friendly.
Recèrca: According to the legend, there was a monster called "Nian". Every year on Lunar New Year's Eve it would come out and attack livestock and villagers. Later, people found that "Nian" was afraid of three things, namely light, sound, and red. Therefore, they prepared lanterns, firecrackers, and spring couplets on New Year's Eve, and they drove away "Nian" successfully. To celebrate a safe year, people happily went out to the streets and greeted each other with the phrase: "Guo Nian Hao(Happy New Year)!"
Inspiracion: Xiaohongshu 2022 New Year gift box comes from a legend about the Spring Festival.
This Gift box passes on New Year traditions to the younger generation through an innovative combination of legends and stories.
Durada del Projècte: The project was launched in Shanghai in JAN 2022.
Flux Operacional: Gifts could only be found after tearing off the riddle sealed on the cover.
Membres de l'Equipa: Mengchao Lu
Chenjing Zhang
Zijian Chen
Hui Li
Tao Wen
Yiwen Xiao
Crèdits d'Imatges: REDstudio@Xiaohongshu,Shanghai
Ya Li, Yuqi Wang, Xiaocheng Liu