Jiang Hu Embalatge de Beguda Alcoolica by Wei Li

Jiang Hu Embalatge de Beguda Alcoolica by Wei Li is a highly esteemed winner of the very prestigious 2023 A' Design Award de Fèrre in Dissènh d'Embalatge Competition Category.

FèrreEmbalatge· 2023

Jiang Hu Embalatge de Beguda Alcoolica

by Wei Li

Client: Shenzhen Reform Brand Consultant and Design Co.,Ltd.

A' Design Award de Fèrre Winner in Embalatge Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Jiang Hu Embalatge de Beguda Alcoolica

Jiang Hu es un disseny d'embalatge per al huang jiu, un vin de ritz tradicional chinés. Lo cap de la botelha es pro pesuc per èsser utilizat coma presse-papièr, e pòt tanben èsser virat e utilizat coma veire per beure. La botelha conten un pichon volum, adaptat als costums de beguda correntas. La bóstia exteriora es facha en escuma en luòc de papièr, atal la meteissa bóstia protegís la botelha pendent la liurason. Los grafismes prenon coma tèma lo geton ancian chinés e representan la vida d'un espadaire. L'objectiu es de balhar a un produch ancian una imatge novèla.

The Recognition

About the A' Design Award de Fèrre

Jiang Hu Embalatge de Beguda Alcoolica a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Jiang Hu Embalatge de Beguda Alcoolica siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Jiang Hu Embalatge de Beguda Alcoolica merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The work is exquisite and practical to satisfy any kinds of consumers: the bottle top is heavy enough to be used as paper weight; it also can be used as a glass if turn it over. Besides, it’s a new product of small capacity to fit for people’s capacity for liquor in general.
Dimensions & Packaging: 180mm x 90mm x 50mm
Tags: Alcohol, Package, Chinese
Production Technology: It directly used foam material on outer box package instead of paper. It can both be the outer box of the product and shockproof packaging when sending express delivery.
Design Challenge: This product is environmental-friendly. It directly used foam material on outer box package instead of paper. It can both be the outer box of the product and shockproof packaging when sending express delivery.
Research: The name of the product is “Jiang Hu”. The word “Jiang Hu” sets in the world of elites, it represents a world full of heroes, a fair society that imparting skills to each other, and maintaining a strict code of honor. The "token" is a metal plate that symbolizes strength and bravery, it was also used to authorize military operations in ancient China. Therefore, the "token" used as a symbol to express the "power" of the "jianghu", depicting the initial process of a Chinese swordsman's maturity through adventures and hardships.
Inspiration: Huang jiu is a traditional Chinese specialty that was invented in China about 7 thousand years ago. At the market today, huang jiu products remain the similar packaging design and never highlight any characteristics of traditional Chinese huang jiu. Jiang Hu’s design broke through the conventional mode of thinking, showed a new image of traditional Chinese Huang jiu. It takes the “token" as a design clue, depicting the ups and downs of a swordsman's life in ancient China.
Project Duration: The project started in August 2019 in Shenzhen China and finished in May 2020 in Shenzhen China.
Operation Flow: Since huang jiu has gone through such a long history for nearly 7 thousand years in China, people have seen it as a kind of old-fashioned product. “Jianghu” redefined this old but precious Chinese legacy and tried to show a side of fashion by its cultural value of huang jiu. It was a brand new idea on the market.
Team Members: Mr. Li Wei