Dream Dance Ice Ribbon Embalatge de Bevenda Alcoolica by Liandong Zhang, Huashuang Liu and Zhaoxin Zhu

Dream Dance Ice Ribbon Embalatge de Bevenda Alcoolica by Liandong Zhang, Huashuang Liu and Zhaoxin Zhu is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronze in Dissènh d'Embalatge Competition Category.

BronzeEmbalatge· 2023

Dream Dance Ice Ribbon Embalatge de Bevenda Alcoolica

by Liandong Zhang, Huashuang Liu and Zhaoxin Zhu

Client: Jiangsu Yanghe Distillery Co., Ltd

A' Design Award de Bronze Winner in Embalatge Category

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Colors

The Design

About Dream Dance Ice Ribbon Embalatge de Bevenda Alcoolica

Dream Dance Ice Ribbon es un ensems d'embalatge per un alcòl chinés baijiu. L'ensems es una bóstia surpresa que conten quatre botelhas dins una caissa. Cada botelha fa referéncia a un dels quatre espòrts d'ivèrn : lo patinatge de velocitat, lo patinatge artistic, lo curling e l'ocasi sus glaç (hockey sus glaç). Lo tap de cristal es gravat a l'interior amb una forma tridimensionala per cada espòrt. Lo còs de la botelha es luminós, e la forma de la basa es adaptada del Ice Ribbon de l'Oval Nacional de Patinatge de Velocitat, combinada amb un simbòl d'infinit. La bóstia es acabada amb bronzatge, gaufratge e impression de floquets de nèu.

The Recognition

About the A' Design Award de Bronze

Dream Dance Ice Ribbon Embalatge de Bevenda Alcoolica a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Dream Dance Ice Ribbon Embalatge de Bevenda Alcoolica siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Dream Dance Ice Ribbon Embalatge de Bevenda Alcoolica satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design is themed "Dream Dance Ice Ribbon" and integrates the elements of the Winter Olympics, while creating a blind box with 4 bottles in a case, which matches with the 4 sport events of Speed Skating, Figure Skating, Curling and Ice Hockey. Through rich and diversified innovative ideas and quality services, Dream of the Blue introduced ice and snow projects into the public's life, releasing the charm of ice and snow, leaving a great impression on the youth group. It gives the brand a " youthful and positive soul" and truly reflects the vitality and style of "Dream Dance Ice Ribbon, Sprint to the Future".
Dimensions & Packaging: Bottle:103 mm x 103 mm x 310 mm
Box:154mm x 118 mm x 345 mm
Tags: Crafts,Baijiu, Olympic Winter Games, Blind boxes, Art
Production Technology: The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship.
Cover: 4 modeling techniques engraved inside the crystal head, with a three-dimensional effect presenting the artistic characteristics of the four sports.
Bottle: the body of the bottle is luminous and the shape of the base is adapted from the "Ice Ribbon" of National Speed Skating Oval, combined with the infinity symbol "∞".
Box: A multi-craft combination of bronzing, embossing and snowflake printing builds the charm of the floating ribbon.
Design Challenge: Success is for the people who are always persistent and enterprising in tackling difficulties! The colors were cooler in the first stage of sampling, then warm tones were added later to show the integration of fiery dreams and "Burning Love" snow and ice. It is an expression of Yanghe's dynamic and enterprising style.
Research: Dream of the Blue and the Ice Ribbon are co-operating across borders, with a joint customised product for the Winter Olympics. To achieve the combination of Dream of the Blue with the era spirit and the Winter Olympics spirit, in order to form a brand communication. Consumer recognition of the product's packaging, quality and branding, as well as our continuous polishing of the product, has brought the development of product innovation to explore through cross-border cooperation.
Inspiration: With inspiration from the four sport events of Speed Skating, Figure skating, Curling and Ice Hockey, the design puts emphasis on elegance, passion, charm and beauty, while combining speed, art and power. the body of the bottle is luminous and the shape of the base is adapted from the "Ice Ribbon" of National Speed Skating Oval, together with the "∞" meaning infinity and future, echoing the sports spirit of " Together to the Future". The athletes hovered, danced and skipped; the collision of power and art， painted a touching scene of "Dream Dance Ice Ribbon".
Project Duration: 2021-April.2022,Nanjing,Jiangsu
The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu.
Operation Flow: The pioneering use of blind boxes in the field of Baijiu is an innovative step by Dream of the Blue brand to embrace the youth with its multi-cultural initiatives, a leading try in sports crossover and an open expression of Chinese sportsmanship. The design demonstrates the brand alignment between Dream of the Blue and the Ice Ribbon, a 'two-way run' in spirit.
Team Members: Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Jingzhang Xiao；
Designer：Ru Li；
Designer：Aizong Lin