Vivo X80 Campanha de Publicitat Exteriora by Output

Vivo X80 Campanha de Publicitat Exteriora by Output is a highly esteemed winner of the very prestigious 2023 A' Design Award d'Argent in Publicitat Competition Category.

ArgentPublicitat· 2023

Vivo X80 Campanha de Publicitat Exteriora

by Output

Client: Output

A' Design Award d'Argent Winner in Publicitat Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

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The Design

About Vivo X80 Campanha de Publicitat Exteriora

Vivo X80 es una campanha de publicitat exteriora creada per promòure una seria de telefòns intelligents. Al luòc d'un ecran 3D sens lunetas plaçat naut sus un bastiment, la campanha utiliza un ecran gigant de sòl installat dirèctament al sòl, per que los espectators pòscan agachar de pròche. Lo contengut es organizat en sèt actes e foguèt presentat a Shenzhen e a Xian. Dos radars e una tecnologia de captura del còs uman seguisson la posicion e lo movement del public, atal las imatges reagisson als espectators. La tecnologia de projeccion laser es utilizada per l'afichatge.

The Recognition

About the A' Design Award d'Argent

Vivo X80 Campanha de Publicitat Exteriora a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Vivo X80 Campanha de Publicitat Exteriora siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Vivo X80 Campanha de Publicitat Exteriora es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Design company created a seven-act massive naked 3D digital advertisement for The Vivo X80 series of phones, erected giant screens on the streets of Shenzhen and Xi'an to present an imaginative and well-made scene, and broadened the dimension and texture of brand communication. Will lead the audience into a visual complex composed of technological means, incredible audio-visual experience, rich content presentation, and accurate concept transmission.
Dimensions & Packaging: We select the most critical and influential outdoor places and set up giant screens directly on the ground for the audience to watch closely. Two radars are built to accurately grasp the position and movement of the audience with human body capture technology, driving the interaction between the content and the audience, making naked-eye 3D more than a visual spectacle.
Tags: Naked eye 3d, Interactive, Epic, Innovation, Creative
Production Technology: Laser projection technology, 3D naked eye technology.
Materials: Engineering projector, fusion controller, Rea frame, generator.
Design Challenge: How to bring the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and accurate concept transmission.
Research: How to find the right screen to be erected directly on the ground for viewers to watch closely. At the same time, it is necessary to capture the position and action of the audience and drive the content to interact with the audience so that the naked-eye 3D is not a visual spectacle but a better landmark for opening photos and interactive entertainment. In the end, it was decided to erect giant screens on the streets of Shenzhen to attract more people.
Inspiration: Instead of the stereoscopic screen on the traditional naked-eye 3D building, create a giant floor screen cube. At the same time, the built-in radar, human body capture, and other technologies drive the content to interact with the audience so that the naked-eye 3D will not be a visual spectacle but also can interact with it, become the landmark of the new Internet celebrity card.
Project Duration: The project started in March 2022 and finished in April 2022, and was exhibited in Shenzhen and Xian at the same time.
Operation Flow: Through imaginative and well-made scenes, it broadens the dimension and texture of brand communication, bringing the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and precise concept transmission.
Image Credits: Photographer: Xujie Yan