Snow Zero Embalatge de bevendas per China Resources Snow Breweries Ltd.

Lo dissènh Snow Zero Embalatge de bevendas per China Resources Snow Breweries Ltd. es un laureat autfo estimfo del prestigfo 2023 A' Design Award d'Argent dins la Categoria de Competfo Dissènh d'Embalatge.

ArgentEmbalatge· 2023

Snow Zero Embalatge de bevendas

per China Resources Snow Breweries Ltd.

Client : China Resources Snow Breweries

Laureat del A' Design Award d'Argent dins la Categoria Embalatge

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Lo Concèpte

A prepaus de Snow Zero Embalatge de bevendas

Snow Zero es un design d'embalatge per una aiga gasosa alcoolizada, bassa en alcoòl e en calorias. Lo nom Zero fa referéncia a mièjanuèch, vista a l'encòp coma una fin e un començament. Lo simbòl de l'infinit sus l'embalatge exprimís l'idèa de continuacion. La chifra 0 es representada amb un efièch de metal liquid tridimensional per suggerir un gost leugièr e refrescant. Las illustracions sus las botelhas s'inspiran dels estils pionièrs de l'art visual per un aspècte futurista. Las botelhas en forma de gota d'aiga se pòdon jónher boca contra boca, de biais que doas botelhas forman un novèl simbòl de l'infinit. S'utilizan de bidons d'alumini e de botelhas de veire.

La Reconoissença

A prepaus del A' Design Award d'Argent

Snow Zero Embalatge de bevendas a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Snow Zero Embalatge de bevendas siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Snow Zero Embalatge de bevendas es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Zero is the low alcohol and low calorie hard sparkling water dedicated to the z generation. Its package design features the infinity symbol, which vividly interprets the endless happy hours consumers can get when savoring the hard sparkling water. Additionally, the illustrations on bottles are elaborately designed based on pioneer visual art such as Expressionism and Memphis, creating strong aesthetic appeal to the z generation who have a fancy for pretty things.
Dimensions e Embalatge: Bottle: 288 ml height- 222 mm
Can: 330 ml height- 145 mm
Etiquetas: Alcohol Packaging, Gen Z, Hard Sparkling Water, Pioneer Visual Art, Font Effect of 3D Liquid Metal
Tecnologia de Produccion: aluminum can and glass bottle
Desaffo de Dissènh: The challenge of the project laid in how to stand out in the crowded market of essentially identical products and to catch eyes of consumers in the consumption scenarios. For this end, the package design applies the font effect of 3D liquid metal on the figure 0 to visually convey the low calorie and refreshing taste of the product, quite striking and impressive. The illustrations of various art styles are also adopted to reinterpret what the ZERO can be, exuding a coherent vibe of futurism.
Recèrca: In light of the preferences of the z generation, the design team labeled the hard sparkling water as ZERO to denote the infinite enjoyment it brings and the midnight for people to indulge in revelry. The ZERO is expected to create a mental habitat for the z generation to take their stress and disguise off and to show their true personalities in the leisure moments.
Inspiracion: The hard sparkling water is subtly named as Zero to symbolize the midnight, a time to enjoy revelry and welcome a new day. The continuation Zero implies is encapsulated and visualized by the infinity symbol, to connote the endless enjoyment offered by the hard sparkling water. For stronger aesthetic appeal, the figure 0 takes on the font effect of 3D liquid metal, which exudes a striking futuristic style to make the package design match the consumption scenariosmore closely.
Durada del Projècte: The design and development of ZERO started in Beijing, in September 2021. It will be introduced to the market in China, in August 2023.
Flux Operacional: With the uniquely designed water drop shape, any two bottles can be connected mouth to mouth to form a new infinity symbol. This subtle shape design boasts much playfulness, and offers every consumer a new approach to socializing and interacting with others.
Membres de l'Equipa: Dong Yan
Weixi Zhou
Yu Zhai