Happy Petty Embalatge d'Aliments per Animals de Companhiá by Luo Heng is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronze in Dissènh d'Embalatge Competition Category.
BronzeEmbalatge· 2023
Happy Petty Embalatge d'Aliments per Animals de Companhiá
by Luo Heng
Client: Shenzhen Megacombine Technology Co., Ltd
A' Design Award de Bronze Winner in Embalatge Category
Verified Award Winner
Verify Award Status for #144363The Design
About Happy Petty Embalatge d'Aliments per Animals de Companhiá
Happy Petty es un dessenh d'embalatge per aliment de cats. La sèria utiliza sièis personatges illustrats, e cada personatge correspond a un tipe diferent d'aliment per cats. Los vestits, las colors e los elements grafics càmbian d'un personatge a l'autre, de sòrta que cada embalatge a una personalitat distinta. Los personatges son inspirats per de figuras de pinturas famosas e per de celebritats de la moda. De colors vivas son utilizadas per atraire l'atencion e per s'alunhar de l'embalatge tradicional per aliments d'animals de companhiá. Lo dessenh a per objectiu d'exprimir la coexisténcia entre las gents modèrnas e los animals de companhiá.
The Recognition
About the A' Design Award de Bronze
Happy Petty Embalatge d'Aliments per Animals de Companhiá a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Happy Petty Embalatge d'Aliments per Animals de Companhiá siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Happy Petty Embalatge d'Aliments per Animals de Companhiá satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a kind of pet cat food that combines fashion figures and art. Through six unique character images to correspond different types of cat food, through different characters of cloths, colors, elements, reflecting highly personalized character images and product packaging, also to meet the needs of the female customers. Happy Petty creates a unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand.
- Dimensions & Packaging
- Width 200mm, Depth 300mm, Height 330mm, Weight 6.8kg
- Tags
- Cat Food, Pet, Happy Petty
- Design Challenge
- We hope to convey a concept of the coexistence of modern people and pets. Inspired by famous painting figures and fashion celebrities, we use bright colors to attract consumers' attention and break through the traditional pet packaging design.
We designed six unique characters of cat food to meet the diversity of cat-loving people's choice. Through the change of clothes, colors and elements of different characters, we can reflect the highly personalized characters and product packaging. - Research
- This is a kind of pet cat food that combines fashion figures and art，unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand, and solves the needs of brand identification.
Pets bring us not only companionship, but also the source of happiness and healthy life. Therefore, the packaging design also wants to convey the concept of coexistence between modern people and pets. - Inspiration
- More and more people regard pets as one of their family members, so they have higher and higher requirements for pet products. However, most of the pet packaging design in the market are very traditional. Therefore, we hope to use the creative idea of combining famous person and famous painting with pets to convey the concept of coexistence of people and pets through design.
- Project Duration
- The project started in Shenzhen in June 2021 and the design was completed in December 2022
- Patents
- Copyright：Shenzhen Megacombine Technology Co., Ltd
- Team Members
- Design Director
Luo Heng
Illustrator
Li Shuangshuang/ Xiao Liping
3D Designer
Wan Shiwei/Wang Zhangjian - Image Credits
- Copyright：Shenzhen Megacombine Technology Co., Ltd
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