Zhuojiu Embalatge de Licor by Shenzhen Jinjia New Smart-pkg Co., Ltd is a highly esteemed winner of the very prestigious 2023 A' Design Award d'Aur in Dissènh d'Embalatge Competition Category.
AurEmbalatge· 2023
Zhuojiu Embalatge de Licor
by Shenzhen Jinjia New Smart-pkg Co., Ltd
Client: Shenzhen Jinjia New Smartpackaging Co., Ltd
A' Design Award d'Aur Winner in Embalatge Category
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The Design
About Zhuojiu Embalatge de Licor
Zhuojiu es un disseny d'embalatge per un licor chinés. La forma de la botelha s'inspira de la pigassa, un objècte ligat a la fòrça. La bóstia exteriora es talhada dins de fusta recuperada e mòstra una henduda, coma se foguèsse asclada per una pigassa. Lo recipient es fach de veire. Cap d'impression es pas aplicada sus la bóstia ni sus la botelha, e lo nom del produch es gravat amb de carbon de fusta. La bóstia fa 300 millimètres de naut, 180 millimètres de long e 120 millimètres de larg. La botelha fa 180 millimètres de naut. La bóstia de fusta se pòt gardar e reutilizar mai tard coma ornament.
The Recognition
About the A' Design Award d'Aur
Zhuojiu Embalatge de Licor a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Zhuojiu Embalatge de Licor siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Zhuojiu Embalatge de Licor crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- "Zhuo (Drinking)", whose original meaning is to pour and drink wine, is from the poem " Drinking Alone under the Moon" by the ancient Chinese poet Li Bai. Therefore, from the perspective of strength, concretized the thoughts and feelings of the image by skillfully integrating " hard" and "soft" into the axe and mountains and trees, so that people can imagine the flavor of this Chinese Liquor when they see this packaging of ethereal beauty at a glance.
- Dimensions & Packaging
- The box is 300mm high, 180mm long and 120mm wide. The bottle is 180 mm high
- Tags
- strength, ecology, hardness, wine
- Production Technology
- Product composition: The container is made of glass. The outer packaging is cut from raw wood. No printing process is used on boxes and bottles and the main product names are engraved with charcoal.
- Design Challenge
- In the early stage of this product, we had difficulty assembling waste wood into boxes. Later, this problem was solved by reaching an agreement with the wood factory.
- Research
- This project is based on the environmental protection concept of no process and no pollution. In this way, reuse the waste wood blocks and the products can be reused as ornament later.
- Inspiration
- The inspiration of the wine bottle shape comes from the "axe" that represents power, so use "power" as the design idea to express the spirit of Chinese Liquor Drinking. The appearance of the bottle is reminiscent of an axe. The box is made of wood with a crack split by the axe, thus expressing the fiery taste of the Chinese Liquor with rigidity and destructive power.
- Project Duration
- The project will be started in Shenzhen in March 2022, completed in August 2022, and exhibited in Shenzhen in August 2022.
- Operation Flow
- This project is designed and manufactured in China. The design, all detailed specifications and mass production of the product were completed within 12 months in China.
- Team Members
- Chairman: Huang Hua
General Manager: Yang Mingyu
Design Manager: Xie Yi
Designer: Cheng Tiansheng
three-dimensional: Ma Zhicheng
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