Lo dissènh It Is In Your Genes Identitat Dinamica per Bianka Foldi and Robert Valoczi es un laureat autfo estimfo del prestigfo 2023 A' Design Award de Bronze dins la Categoria de Competfo Grafica.
BronzeGrafica· 2023
It Is In Your Genes Identitat Dinamica
per Bianka Foldi and Robert Valoczi
Client : Genecontact
Laureat del A' Design Award de Bronze dins la Categoria Grafica
Laureat de Prèmi Verificat
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A prepaus de It Is In Your Genes Identitat Dinamica
Aquesta identitat de marca foguèt creada per un servici de genotipatge, per lo qual la predisposicion a de possiblas malautias geneticas pòt èsser detectada. Coma l'estructura de l'ADN, lo concèpte de dessenh foguèt tanben bastit sus un sistèma de còdis, a saber de còdis Morse especialament concebuts que representan las letras de l'alfabet. Tot mot pòt èsser visualizat d'aquesta manièra, transformant un lògo static en una identitat dinamica. Lo lògo, que es lo nom del Client escrich amb los còdis, pren la forma de l'estructura en dobla hèlica de l'ADN. Es aital que l'activitat del Client es reflectida tant conceptualament coma visualament dins l'identitat.
La Reconoissença
A prepaus del A' Design Award de Bronze
It Is In Your Genes Identitat Dinamica a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que It Is In Your Genes Identitat Dinamica siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. It Is In Your Genes Identitat Dinamica satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.
Darrièr lo concèpte
Kit de premsa
Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.
- Proprietats Unicas
- Given the identity was made for a genotyping service, the concept was also built upon a system of codes. Specially designed Morse codes were created representing the letters of the alphabet. Any word can visualized this way, turning a static logo to a dynamic identity. The logo, which is the name of the Client written by the codes, takes the shape of the double-helical structure of DNA. This is how the business of the Client is reflected both conceptually and visually in the identity.
- Etiquetas
- dynamic brand identity, flexible brand identity, brand identity
- Tecnologia de Produccion
- • The codes that make up the logo are designed to form the shape of the DNA's double-helical structure.
• This iconic form of the logo is reflected as a pattern in further identity elements.
• The bold and refined nature of the brand’s visual world characterises the elegant box for the sampling tools, in which the customer can preserve his, her DNA as a lasting memory.
• The box also contains a customized patient card, with the customer’s name written by the alphabet of Morse codes. - Inspiracion
- The Client is a recently established company offering genotyping service that enables customers to discover eventual genetic diseases. They required a brand identity that clearly communicates what their operation stands for. The idea was inspired by the DNA structure that contains genetic codes. A unique alphabet of Morse codes was designed, by which the word Genecontact was written, defining the actual logo. Codes in the logo are arranged to resemble the shape of a double-helical structure.
- Durada del Projècte
- The project started in July 2021 October in Budapest. The website development is still ongoing.
- Membres de l'Equipa
- Designer: Bianka Földi
Designer: Robert Válóczi
Creative Director: Attila Simon
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