Bronze Embalatge · 2023
Qinshihuang Cpa Embalatge de Bièrra
by China Resources Snow Breweries Ltd.
- A' Design Award de Bronze 2023 in Embalatge
- CLIENT: China Resources Snow Breweries
- Estimated Number of Design Views: 16,255
- Verification code 75A20BE0C5 · Verify this award
Colors
About Qinshihuang Cpa Embalatge de Bièrra
Qinshihuang CPA es un design d'embalatge per una bièrra artisanala de la categoria China Pale Ale. La forma de la botelha e lo còl de la botelha utilizan d'elements tipics de la dinastia Qin, e la forma rapèla un got de jada amb de motius de nívols de las epòcas Qin e Han. Un drapèu a l'entorn del còl de la botelha marca lo produch coma un pionièr de l'estil China Pale Ale. Un caractèr central en escritura sigilària, la polissa unificada de la dinastia Qin, dona un aspècte tradicional e classic. Lo design es realizat en botelha de veire de 315 ml e en canet d'alumini de 550 ml.
About the A' Design Award de Bronze
Qinshihuang Cpa Embalatge de Bièrra a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Qinshihuang Cpa Embalatge de Bièrra siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Qinshihuang Cpa Embalatge de Bièrra satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.
Press Kit
- Unique Properties
- The packaging design aims to interpret the pale ale full of Chinese characteristics. To highlight its cultural characteristics, the bottle shape and bottle neck are designed with typical elements in Qin dynasty. The flag round the bottle neck indicates that it pioneers the China Pale Ale category in the industry. The central seal character as the unified font in Qin dynasty leads to a traditional, classical style. Qinshihuang Cpa guides the industry towards the new trend of China pale ale.
- Dimensions & Packaging
- 315 ml bottle: 200 x 62 mm
550 ml can: 159.5 x 66 mm - Tags
- CPA, Chinese traditional culture, packaging of beer, craft beer, elements of Qin Dynasty
- Production Technology
- aluminium can, glass bottle
- Design Challenge
- The challenge faced by us is that how to highlight the distinctiveness and superiority of the product through the packaging design. To achieve that, we integrate multiple elements of Qin Dynasty into a bottle of the modern style under the reinterpretation of Qinshihuang, thereby enabling users to experience the flavor and culture of China.
- Research
- IPA features top fermentation, highalcoholconcentration and strongsmellofhops, most of which adopts malt, hops and yeast from Britain as materials. Considering that, this CPA is brewed with basic materials full of Chinese characteristics, namely those Chinese crops widely planted in Qin Dynasty, so as to create a brand-new China Pale Ale style.
- Inspiration
- Ipa, namely India Pale Ale, is the most popular category of craft beer globally. Based on that, the design team conceived the concept of Cpa and designed this product, to provide craft beer lovers with a new option. As a pioneer in China Pale Ale, this craft beer is named after Qinshihuang, which aims to highlight its innovation in craft beer and to give a strong sense of cultural identity and confidence.
- Project Duration
- This product was designed and developed in February, 2020, in Beijing, and will be launched in January, 2023, in China.
- Operation Flow
- The bottle of Qinshihuang CPA shapes like jade goblet with cloud design in Qin and Han Dynasty, suggesting the product positioning and realizing a striking visual effect. Open the bottle cap to drink.
