Huanghelou Embalatge de Cervesa per Jin Zhang

Lo dissènh Huanghelou Embalatge de Cervesa per Jin Zhang es un laureat autfo estimfo del prestigfo 2023 A' Design Award de Bronze dins la Categoria de Competfo Dissènh d'Embalatge.

BronzeEmbalatge· 2023

Huanghelou Embalatge de Cervesa

per Jin Zhang

Client : Huanghelou

Laureat del A' Design Award de Bronze dins la Categoria Embalatge

15,633

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Lo Concèpte

A prepaus de Huanghelou Embalatge de Cervesa

La Torre de la Grua Jauna es lo bastiment emblematic lo mai famós de Wuhan, China. Aquesta seria de cervesas son las latas amb l'imatge de la ciutat lançadas per la Torre de la Grua Jauna. Recomandan Wuhan a totes lo monde a travèrs la cervesa, un produit de consum quotidian. E a travèrs l'utilizacion del verd, que representa la vitalitat e la santat, e del violet misteriós, per mostrar la prosperitat de la ciutat del jorn a la nuèch. Pel que fa a la seleccion dels elements, lo designer a recercat los elements los mai representatius de las divèrsas zònas de la ciutat per descriure, e a ajustat de scènas de personatges per far viure lo tot e l'acostar mai dels consomators.

La Reconoissença

A prepaus del A' Design Award de Bronze

Huanghelou Embalatge de Cervesa a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Huanghelou Embalatge de Cervesa siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Huanghelou Embalatge de Cervesa satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: This is an urban beer product launched by the Yellow Crane Tower. With the core of displaying the image of Wuhan, China, the beer products show the charm of the city, including the most representative buildings, bridge figures, etc. Connect with consumers in a more relaxed and pleasant way. The two series of products show the prosperity of the city from day to night with green representing vitality and health and mysterious purple respectively.
Dimensions e Embalatge: Width 65mm x Depth 65mm x Height 115mm
Etiquetas: Huanghelou, Yellow Crane Tower, Beer, Jin Zhang, Wuhan SANBU, packing design, China
Tecnologia de Produccion: This product needs to bring people a colorful city image, but it also needs to consider the cost and landing effect in the production, so the designer uses not too many colors, but describes a colorful beer can design.
Desaffo de Dissènh: The biggest challenge of this project lies in trade-offs and integration. Because Wuhan is a super city in central China and has a very long history, there are many elements that can be expressed. This requires designers to make trade-offs and integrate all elements to make the elements look more like a whole. Fortunately, the designers have integrated the elements of Wuhan's three towns harmoniously through regional excavation.
Recèrca: This project is very different from ordinary beer packaging. It is not only a commodity, but also more important to build urban culture from the height of a city. This requires designers to fully explore the most representative elements of the city, from landmark buildings to cultural characteristics, urban accumulation, future development, etc., which requires multi-dimensional exploration and thinking. Fortunately, the designer has lived and worked in this city for more than ten years, and has deep feelings and understanding about it.
Inspiracion: Wuhan is a super metropolis in central China. It is divided into three towns by the Yangtze River and the Han River. Each town has very different characteristics and cultures. Through the cultural excavation of each town, a city picture is constructed from representative buildings, bridges, people, ships, flowers and other elements.
Durada del Projècte: The project will be started in Wuhan, China in April 2022 and completed in Wuhan, China in September 2022. It is expected to be sold in Hubei, China in April 2023.
Flux Operacional: No matter people living in Wuhan, China, or people coming to Wuhan from other places, they can bring a sense of intimacy through this series of products, or quickly learn about the city's rich and colorful urban culture and characteristics, and contact the most people with the most daily consumer products.
Brevets: The intellectual property/patents/copyrights belongs to Yellow Crane Tower