Nverhong Guihualinzang Embalatge de Bevanda Alcoolica by Wen Liu

Nverhong Guihualinzang Embalatge de Bevanda Alcoolica by Wen Liu is a highly esteemed winner of the very prestigious 2023 A' Design Award d'Argent in Dissènh d'Embalatge Competition Category.

ArgentEmbalatge· 2023

Nverhong Guihualinzang Embalatge de Bevanda Alcoolica

by Wen Liu

Client: Shenzhen Oracle Creative Design Co., Ltd

A' Design Award d'Argent Winner in Embalatge Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Nverhong Guihualinzang Embalatge de Bevanda Alcoolica

La Shaoxing Nverhong Winery Co., Ltd. a una longa istòria. Fondada en 1919, es un representant del Huangjiu. Es situada a Shangyu Dongguan, Ciutat de Shaoxing, Província de Zhejiang. Es una de las entrepresas pilièras de l'industria del Huangjiu en China e l'unitat vici-presidenta de la Branca de l'Associacion de l'Industria de l'Alcòl de China. Lo Nuerhong Huangjiu es brassat amb l'arrós glutinós blanc lo mai fin, amb una color clara e transparenta, un gost melós e ric a l'encòp e un aròma fòrt e persistent.

The Recognition

About the A' Design Award d'Argent

Nverhong Guihualinzang Embalatge de Bevanda Alcoolica a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Nverhong Guihualinzang Embalatge de Bevanda Alcoolica siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Nverhong Guihualinzang Embalatge de Bevanda Alcoolica es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A representative brand of Shaoxing liquor, the visual form of the product Nverhong Guihua Lincang is inspired by the Tuanshan, which is a necessary thing in ancient times when a daughter grows up and gets married, it is used to hide her face and has the meaning of reunion and happiness, and carries the same good meaning as Nverhong liquor.
Dimensions & Packaging: 125X117X320mm
Tags: Nverhong, Chinese Shaoxing liquor, Reunion and Beauty, Oriental flavour and Affinity.
Production Technology: In the form of celadon, Nverhong Guihua Lincang is mild and soft, and the box is made of recyclable paper for printing.
Design Challenge: At the beginning of the project, we have experimented with various materials for the bottle, such as ceramic, glass and PVC, and finally chose ceramic as the material for the bottle according to the properties of Nverhong liquor.
Research: The product imagery of Shaoxing liquor in the current market is almost obsolete and the consumer orientation is not accurate enough. Through market analysis combined with the needs to be communicated in the project, a new visual style of the product was reorganised and elements that fit the new image of Nverhong were extracted from the traditional Chinese elements.
Inspiration: With its slim shape, Nverhong Guihua Lincang has a range of extensibility through different techniques, materials and colours. The body of the bottle is decorated with osmanthus elements, which are shown in the form of simple lines to add a feeling of modernity. The hexagonal cover, like a window of Chinese ancient architecture and also like a square fan, perfectly fits the elegant qualities of the product.
Project Duration: 2021.6-2022.3
Operation Flow: The bottle has a slim appearance, with inspiration from the traditional Chinese women's collar that is introverted, and the core element is the Tuanshan used by the ancient Chinese women, which is harmonious and traditional without losing its national paradigm.
Team Members: Wen Liu
Xianguo Wang