Dukang Liquor Embalatge de botelha de licor by Tiger Pan

Dukang Liquor Embalatge de botelha de licor by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award d'Argent in Dissènh d'Embalatge Competition Category.

ArgentEmbalatge· 2023

Dukang Liquor Embalatge de botelha de licor

by Tiger Pan

Client: Luoyang Dukang Wine Group Co., Ltd

A' Design Award d'Argent Winner in Embalatge Category

32,379

Verified Award Winner

Verify Award Status for #145418

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Dukang Liquor Embalatge de botelha de licor

Dukang Liquor es un design d'embalatge per un baijiu chinés. La botelha es formada de naut en bas per formar lo perfil abstrach de Cao Cao, un estrateg militar e poèta istoric que sos vèrses donèron son nom a la marca. Lo tap remembra lo cabelh dels oficials del periòde après la dinastia Han, e lo còs es esculpit coma una rauba, çò que dona tanben una presa establa. Lo veire es utilizat allòc de la ceramica costumièra per de marcas similàrias, per que la superfícia ganhe de lustre e de textura. La bóstia exteriora es decorada amb una pintura vectoriala de Luoyang, l'anciana capitala.

The Recognition

About the A' Design Award d'Argent

Dukang Liquor Embalatge de botelha de licor a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Dukang Liquor Embalatge de botelha de licor siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Dukang Liquor Embalatge de botelha de licor es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is said that Du Kang is the first Chinese winemaker in history, so it widely refers to Chinese Baijiu. To use an exchange story to reflect this bottle of Baijiu, the whole bottle is shaped from top to bottom to form a historical figure, Cao Cao. The outside of the box is decorated with a vector painting of the ancient capital Luoyang, also the city of the brand owner.
Dimensions & Packaging: Bottle size: 294mm x 88mm
Tags: Chinese Baijiu, wine, Bottle, High End, Tiger Pan
Production Technology: The glass material will differentiate the wine from its competitive brands, which are usually packed in ceramics. Bottled in glass, the gloss and texture are upgraded on the surface.
Design Challenge: The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding. Outer of the box is decorated with a vector painting of the ancient capital of Luoyang, which is now also the brand owner’s city. As a socializing media, Dukang Baijiu is bringing back a part of history and telling it in a modern visual language.
Research: The new packaging design bings the ancient culture of Chinese wine into modern people, and hopes to communicate with the world.
Inspiration: The inspiration comes from the name of the brand Dukang. It is from a line of the poet, Cao Cao from Three Kingdoms. He was a great and vital millitary strategist in history, still admired by many in modern society. The bottle is shaped into an abstract profile of him.The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding.
Project Duration: The project lasts 4 month, designed in Shenzhen.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Patents: Tiger Pan
Team Members: Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Illustration: Jing Lee
Technical Direction: Zhangkun Xie
Project Manager: Hua You
Image Credits: Tiger Pan