Aur Grafica · 2023
Chinese Style Coffee Illustracion d'Embalatge de Cafè
by Weina Xiao
- A' Design Award d'Aur 2023 in Grafica
- CLIENT: Manta Ray Coffee Roasters
- Estimated Number of Design Views: 127,075
- Verification code 3900A3A3D3 · Verify this award
Colors
About Chinese Style Coffee Illustracion d'Embalatge de Cafè
Chinese Style Coffee es una seria d'illustracions creadas per una marca de grans de cafè e aplicadas a l'embalatge e als afichas. Las illustracions combinan la cultura del cafè amb la cultura tradicionala chinesa. De personatges de l'Òpera de Pequin e d'espadassins chineses remplaçan las figuras costumièras de la publicitat del cafè. Las pausas venon de l'interpretacion de l'Òpera de Pequin e rapèlan lo gèst de levar una tassa de cafè. Cada illustracion es dessenhada dins un estil al gredon amb l'aplicacion Procreate, que garda una sensacion artesanala e un detalh fin. La talha de cada illustracion es de 21 per 29,7 centimètres.
About the A' Design Award d'Aur
Chinese Style Coffee Illustracion d'Embalatge de Cafè a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Chinese Style Coffee Illustracion d'Embalatge de Cafè siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Chinese Style Coffee Illustracion d'Embalatge de Cafè crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.
Press Kit
- Unique Properties
- The illustrations contain elements of traditional Chinese culture. It shows the characters in Peking Opera, Chinese swordsmen and so on.
- Dimensions & Packaging
- Illustration size:21cmx29.7cm,300pdi
- Tags
- China, Coffee, PekingOpera, PencilDrawing, ChineseCulture, ChineseStyle
- Production Technology
- Illustrations in this series are drawn by Procreate software. Good detail and tactility are maintained.
- Design Challenge
- The difficulty of this project lies in the combination of Chinese and Western cultures. Keep the interest and the relevance of things, the depiction of the details of the picture, and the visual effects used in the packaging of the poster.
- Research
- In order to combine Chinese culture with coffee, I chose Peking Opera characters instead of the protagonists in the advertisement. Their movements are the special movements in Peking Opera performances. People can find familiar coffee in the illustrations, and at the same time, it can also make coffee lovers in the world interested in traditional Chinese culture.
- Inspiration
- This is an illustration for a Chinese-owned coffee bean brand. The design is inspired by traditional Chinese culture. The movements of the characters in the Peking Opera characters are very interesting, similar to the movements of people picking up a coffee cup. The style of pencil drawing can give people a handmade feel. It is an interesting attempt to combine coffee elements with traditional Chinese elements.
- Project Duration
- The project started in China in October 2020 and was completed in China in January 2021.
- Operation Flow
- The key to this design is the ingenious combination of Chinese and Western cultures. Add elemental features with identification and memory points. Keeping the details detailed while generating interest.
- Image Credits
- Image#1:illustration Weina Xiao，2021
Image#2:illustration Weina Xiao，2021
Image#3:illustration Weina Xiao，2021
Image#4:illustration Weina Xiao，2021
Image#5:illustration Weina Xiao，2021
