Yi Xin Distillation Embalatge d'aiguardents by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award d'Aur in Dissènh d'Embalatge Competition Category.
AurEmbalatge· 2023
Yi Xin Distillation Embalatge d'aiguardents
by Tiger Pan
Client: Beijing Shunxin Agriculture Holding Co., Ltd.
A' Design Award d'Aur Winner in Embalatge Category
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- Verified Award Winner
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The Design
About Yi Xin Distillation Embalatge d'aiguardents
Yi Xin Distillation es un disseny d'embalatge per a una marca chinesa d'aiguardents. La botelha es facha de veire, çò que fa créisser la brilhança e la textura de la superfícia e distinguís lo produch dels aiguardents similars venduts dins de recipients de ceramica. Un dragon, dessenhat a la manièra chinesa anciana, s'arrapa al còl de la botelha e servís d'identificador principal, atal cap d'etiqueta imprimida es pas necessària. La bóstia exteriora es simpla e seguís la simetria del disseny chinés tradicional. La botelha mesura 180 per 130 per 285 millimètres. L'objectiu es de presentar un long eiretatge dins una forma contemporanèa.
The Recognition
About the A' Design Award d'Aur
Yi Xin Distillation Embalatge d'aiguardents a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Yi Xin Distillation Embalatge d'aiguardents siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Yi Xin Distillation Embalatge d'aiguardents crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- There is no label needed as the dragon on top is telling people how exalted is the spirits itself. To match the sophisticated bottle, the outer box is made into a simple but exquisite one, where the symmetry aesthetics from ancient Chinese culture is applied. With this, the brand wishes to bring the heritage of history into modern use and to share with all.
- Dimensions & Packaging
- Bottle size: 180mm x 130mm x 285mm
- Tags
- Chinese Baijiu, dragon, bottle, spirits, Tiger Pan
- Production Technology
- The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, The dragon at the bottleneck clings to the bottle.
- Design Challenge
- The dragon is a challenging part when realizing the design as the shape is quite complicated.
- Research
- While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Yi Xin Distillation needs to be presented to consumers in a contemporary aesthetic.
- Inspiration
- The inspiration is from the noble life of Chinese ancient dynasties, where dragon is a vital element to represent sovereign power and greatest quality.
- Project Duration
- The project lasts 2 months, designed in Shenzhen and produced in Beijing.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Patents
- Copyrights belong to Tiger Pan
- Team Members
- Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Image Editing: Juanjuan Wu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Project Manager: Hua You - Image Credits
- Tiger Pan
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