Yunnan Baiyao Embalatge de Pasta Dentifricia by Tiger Pan

Yunnan Baiyao Embalatge de Pasta Dentifricia by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronze in Dissènh d'Embalatge Competition Category.

BronzeEmbalatge· 2023

Yunnan Baiyao Embalatge de Pasta Dentifricia

by Tiger Pan

Client: Yunnanbaiyaogroup Co., Ltd

A' Design Award de Bronze Winner in Embalatge Category

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Verified Award Winner

Verify Award Status for #145832

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Colors

The Design

About Yunnan Baiyao Embalatge de Pasta Dentifricia

Yunnan Baiyao es un design d'embalatge per una gama de pasta dentifricia pels enfants. Lo personatge de la marca es un nuvolet bebè, inspirat pel nom de la marca, ont yun significa nuvol. Lo personatge apareis amb d'expressions facialas diferentas per suggerir d'atges diferents. Las illustracions son dessenhadas dins un estil de pintura infantina per atirar l'atencion de las maires sus l'estagèra. Las bóstias son adaptadas tant a un plaçament orizontal coma vertical sus l'estagèra, e las bóstias de fragas se combinan per formar una imatge de fraga mai granda. L'embalatge es fabricat en PLA, que se degrada en dos a dètz meses.

The Recognition

About the A' Design Award de Bronze

Yunnan Baiyao Embalatge de Pasta Dentifricia a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Yunnan Baiyao Embalatge de Pasta Dentifricia siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Yunnan Baiyao Embalatge de Pasta Dentifricia satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The IP character is modeled as Baby Cloud, which is inspired by the brand name (yun means cloud). It is personalized and has different facial expressions, which means different ages. The illustrations were made into children's painting style, hoping to attract the attention of mothers on the shelf. The packaging meets the requirements of horizontal and vertical shelf placement. The strawberry toothpaste box design can be assembled into larger strawberry graphic symbols to form a more intuitive communication
Dimensions & Packaging: Width 46mm x Depth 39mm x Height 159mm
Tags: toothpaste, kids toothpaste, kids, cloud, Tiger Pan
Production Technology: The packaging is made of PLA polylactic acid material in batches, and the degradation time is as short as 2-10 months. This provided promising experimental results for packaging innovations for the same type of products.
Design Challenge: This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms.
Research: This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms. The ip figure is shaped into a baby cloud, which is inspired by the name of the brand (Yun means cloud). It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
Inspiration: The inspiration is from the name for the brand, where Yun means cloud. And another inspiration is kids hand drawings. It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
Project Duration: The project lasts 2 months, designed in Shenzhen
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive ip figure, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Team Members: Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Image Editing: Yuling Zhu
Technical Direction: Zhangkun Xie
Project Manager: Hua You
Image Credits: Tiger Pan