Momenten Foncion Primària : Embalatge de Bevendas per E2W Studio

Lo dissènh Momenten Foncion Primària : Embalatge de Bevendas per E2W Studio es un laureat autfo estimfo del prestigfo 2023 A' Design Award de Bronze dins la Categoria de Competfo Dissènh d'Embalatge.

BronzeEmbalatge· 2023

Momenten Foncion Primària : Embalatge de Bevendas

per E2W Studio

Client : E2W Studio

Laureat del A' Design Award de Bronze dins la Categoria Embalatge

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Lo Concèpte

A prepaus de Momenten Foncion Primària : Embalatge de Bevendas

Tèxte del Libre : Momenten es un design d'embalatge per un vin escumós sens sucre venut dins de cannetas primas. Lo nom de la marca fa referéncia al moment adequat per beure, ni tròp lèu ni tròp tard. L'identitat visuala es bastida a l'entorn de personatges nomenats monstres de bombolhas, inspirats per una pichòta cara formada per signes de puncuacion. Cada forma de monstre reflectís un perfum, amb de formas mai redondas per de gostes mai doças e de formas mai agusadas per de gostes mai penetrants, çò que ajuda los crompaires a trobar lo gost preferit. Una linha de difusion nomenada KAI espandís la meteissa aprocha decontractada e jogaira. Lo design foguèt acabat en 2021.

La Reconoissença

A prepaus del A' Design Award de Bronze

Momenten Foncion Primària : Embalatge de Bevendas a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Momenten Foncion Primària : Embalatge de Bevendas siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Momenten Foncion Primària : Embalatge de Bevendas satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Momenten is a sugar-free sparkling wine brand. Momenten means the right moment to drink, not too early or late. The brand name itself is already impressive and provides a broad space to imagine. When it comes to how to transfer and link each moment of consumers, we think it needs to differentiate from other visual identities.
Dimensions e Embalatge: Depth 180mm x Height 140mm
Etiquetas: Wonderful, Vogue, Party, Happy, Open-Minded
Tecnologia de Produccion: During the design process, we found an odd emoji composed of ":" and "1" by chance, which was interesting. Therefore, we decided to create a monster inspired by it, named bubble monsters. Bubble monsters' shapes are based on tastes, the softer taste, the more round shapes. On the contrary, the more pungent, the more sharp shapes. It is not only funny but also could be helpful for consumers to choose their favored taste.
Desaffo de Dissènh: We try to express the wonderful state of being dizzy, vogue in eyesight and bring people into open visual feelings.
Recèrca: In the brand proposition, manifesto, momenten based on the tonality, the young life attitude "unique", so that have more self-attitude after 95, 00 deep resonance. However, in the creation concept of the product, momenten is very familiar with the "people", which is close to the life of young people and creates more interesting consumption and life scenes.
Inspiracion: As the slender cans maximizes the size of the brand name 22:15, how could the remaining space differentiate the brand? During the process of cooperation, we discovered that the founding team was a group of very funny and absurd young people with all kinds of weird ideas, and we laughed our heads off at every creative meeting, which is exactly what light and delicious sparkling wine feel like.
So we decided on the keywords of this visual upgrade: interesting, relaxed, and fun.
Durada del Projècte: The project was completed in 2021.
Flux Operacional: After completing the design of the basic line, we received a new assignment to do the packaging design for the diffusion line KAI. The name KAI represents a dizzy and open-minded state, also a kind of party mood as well. The products are featured with 9 degrees and make people feel happy and reach the state of drinking.
Crèdits d'Imatges: N/A