Movie Boxed Campanha Publicitària by Shaoyang Chen

Movie Boxed Campanha Publicitària by Shaoyang Chen is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronze in Publicitat Competition Category.

BronzePublicitat· 2023

Movie Boxed Campanha Publicitària

by Shaoyang Chen

Client: AyDaDa

A' Design Award de Bronze Winner in Publicitat Category

31,915

Verified Award Winner

Verify Award Status for #146280

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Colors

The Design

About Movie Boxed Campanha Publicitària

Tèxte del Libre: Movie Boxed es una campanha publicitària creada per la primièra del filme Boxed. La campanha pòrta la metafòra de la bóstia a travèrs de cada aplicacion. La sequéncia de títol, los generics de fin, un afiche, un bilhet, una acreditacion de premsa, un braçalet e un afiche animat d'arrèst de bus seguisson una sola idèa. La tipografia es ordenada en formas rigidas de bóstia, mai que mai los signes de puncuacion. Una fonta istorica condensada e espessa correspond a las colors vintage del filme. De braçalets que rapèlan de menotas son donats al public a l'entrada de la sala de projeccion.

The Recognition

About the A' Design Award de Bronze

Movie Boxed Campanha Publicitària a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Movie Boxed Campanha Publicitària siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Movie Boxed Campanha Publicitària satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this campaign, we aim to bring an immersive experience to the audience at the premiere of the movie Boxed, written and directed by Alam Virk. As we follow the main character, Andy Whiteman, we are forced to confront the reality that we too are often fed with modern culture and trapped in a vacuum of superficial living. Through various mediums, including posters and wristbands with curated copywriting, we seek to reinforce the movie's theme and deepen the audience's understanding of the void state of being portrayed on the screen.
Dimensions & Packaging: 27 x 40 inch Poster, 14 seconds of Title Sequence, 8 seconds of Ending Credits, 6 seconds of Bus Stop Motion Poster, 1 Wristband, 1 Ticket,
Tags: Branding, Campaign, Graphic Design
Production Technology: VFX for Title Sequence and End Credits, Poster, Ticket, Press Pass, Wristband, and Motion Graphics for the Trailer and Bus Stop Advertisement
Design Challenge: We are faced with the challenge of how to intrigue the audience without telling the full story of the movie.
Research: For the typeface choice, since the movie color plate is quite vintage and the plot is suffocating, I chose a condensed, thick and historical typeface that fits the movie's story.

This campaign also tries to carry the box metaphor throughout. As for the ending credits, most typography layouts are rigid box shapes, including punctuation marks, to emphasize the box concept. Wristbands look similar to handcuffs. And from an architectural standpoint, the screening room is a box made of concrete. To leave more impression on the audience, we also distribute wristbands that say" boxed, aren't we" as they enter the screening room.
Inspiration: All applications are reinforcement of the idea of being boxed. For the opening title, the main character rips off the film title. For the ending credits, to emphasize the box concept, most typography layouts are rigid box shapes, including punctuation marks. At the premiere night, the stuff pass is tagged with the slogan we are boxed as the punchline for the event. Waistbands that say boxed, aren't we are distributed as the audience enters the screening room.
Project Duration: This project started in August 2022 and finished in November 1, 2022 in New York, NY.
Operation Flow: Considering this movie is the second film from an award-winning indie director, the whole campaign needs to be tailor-made. The logic of this campaign is to serve the story. Each application speaks to the scene in the movie and emphasizes the box metaphor.
Patents: Copyrights belong to Alam Virk and Shaoyang Chen
Image Credits: Writer and Director / Alam Virk
Executive Producer / Guljar Singh
Produceder / JR Cardona
First Associate Director / Sarab Sahni
Second Associate Director / Vittoria Giacomini
Script Supervisor / Vittoria Giacomini
Production Designer / Ant Ma
Production Design Assistants / Erica Zhang & Shuquing Zhang & Laila Matuk
Director of Photography / Yuanhao Zhang
First Assistant Camera / Ananyaa Dave
Gaffer / Aman Tulsian
Key Grip / Kgositielle Maleka
Best Person / Justin Cambrelen
Production Sound / Trevor Misplay & Daniel DeGeorges
Coloris / Yuanhao Zhang & Sarab Sahni
Editor / Sarab Sahni & Alam Virk
Sound Synching / Reuben Rojak
Sound FX/ Design Sound Mixing & Music / Marlon Fraser
Make-up/Hair / Kelli Hauber