Mugo Etiqueta de Sòda en Botelha by Tanya Dunaeva

Mugo Etiqueta de Sòda en Botelha by Tanya Dunaeva is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronze in Dissènh d'Embalatge Competition Category.

BronzeEmbalatge· 2023

Mugo Etiqueta de Sòda en Botelha

by Tanya Dunaeva

Client: Tanya Dunaeva

A' Design Award de Bronze Winner in Embalatge Category

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Verified Award Winner

Verify Award Status for #146302

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Colors

The Design

About Mugo Etiqueta de Sòda en Botelha

La sòda Mugo se compòsa de quatre tipes de begudas que son Mocktails, Limonadas, Sirops picants e Energetics. Totas las receptas son exclusivament inventadas. L'abòrd original dins la creacion de produits demanda un abòrd similar dins lo Dessenh d'Embalatge. La solucion a aqueste problèma es tipografica. Se basa sul dessenh de l'etiqueta classica de las begudas alcoolicas tradicionalas caras, mas per tal de presentar l'originalitat e la novotat del produit, amb una repensada significativa dels classics. L'estructura de dessenh a mantuns estrats e contrastada fa lo dessenh individual e remarcable.

The Recognition

About the A' Design Award de Bronze

Mugo Etiqueta de Sòda en Botelha a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Mugo Etiqueta de Sòda en Botelha siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Mugo Etiqueta de Sòda en Botelha satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mugo is a new brand on the market of soft carbonated drinks. The label line consists of four types of drinks. Mocktails are carbonated soft drinks with exquisite taste compositions. Lemonades are a combination of various juices with mineral water and vitamins. Spicy syrups are natural syrups with original flavours based on spices. Energy-tonics are the perfect combination of vitamins and minerals in invigorating drinks.
Dimensions & Packaging: Bottle height: 15cm; Front Label: 8x5cm; Back Label: 8x1cm
Tags: Tanya Dunaeva, Typographics, Packaging Design, Jzoy.agency
Production Technology: The basic technique for this Packaging design is Printing design that is posed at rather standard formed bottle. Congreve is used to make a beautiful view, and also a pleasant-to-touch product. Tactile sensations enhance visual effects.
Design Challenge: The task and a challenge was to create a unique, non-typical packaging label that is not similar to any other Products. As a result we can see multi-layer typography - a mix of fonts and impressions.
Research: After analysing the scheme of the classic label and identifying the main most frequently repeated elements, it was decided to simplify these elements as much as possible to the point where a little more and the similarity will no longer be read. Thanks to this solution, a construction scheme was obtained that can be easily scaled to the entire line. The typographic solution turned out to be multi-layered and contrasting.
Inspiration: The classic labels of alcoholic beverages inspired to create a fresh mixed design.
Project Duration: Project has been realised during 4 weeks at Bishkek city, Kyrgyzstan
Operation Flow: This is a standard bottle with twisted cap
Patents: -
Team Members: Tanya Dunaeva
Image Credits: All Images by Photographer Tanya Dunaeva
Video by 3D Visualist PAvel Gubin