Lo dissènh Giossa Embalatge de Vin per Gentlebrand es un laureat autfo estimfo del prestigfo 2023 A' Design Award d'Argent dins la Categoria de Competfo Dissènh d'Embalatge.

ArgentEmbalatge· 2023

Giossa Embalatge de Vin

per Gentlebrand

Client : Gentlebrand

Laureat del A' Design Award d'Argent dins la Categoria Embalatge

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Lo Concèpte

A prepaus de Giossa Embalatge de Vin

Giossa es una botelha de veire premium per lo vin espumos Prosecco. Amb aqueste design, Gentlebrand rend omenatge a son territòri e als còtlhs de Valdobbiadene, part de l'Unesco. L'inspiracion ven dirèctament de la vinha, clarament representada sus la botelha amb gravaduras de fuelhas, brancas e rasims que rendon la botelha unica. Cada detalh es pensat amb atencion per assegurar la faisabilitat d'un punt de vista industrial e tecnical, sens comprométer l'estetica. Lo nom Giossa ven del dialècte venecian e significa gota, rapelant la rosada que fa brillar los rasims dins lo soleu del matin.

La Reconoissença

A prepaus del A' Design Award d'Argent

Giossa Embalatge de Vin a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Giossa Embalatge de Vin siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Giossa Embalatge de Vin es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Giossa is a premium glass bottle for Prosecco sparkling wine. A packaging concept developed around the local territory: the bottle seems wrapped by vine branches like if it’s coming out from the vineyard, representing the quality and origin of Prosecco. The strong bond with the territory and nature is reinforced by the label and its wood-like effect resulting from a careful choice of papers, that don’t get wet thus keeping the bottle premium look and feel.
Dimensions e Embalatge: Bottle: Capacity 750ml, Height 295mm, Diameter 96,4mm with a glass weight of 754g.
Closure: cork material, standard dimensions for a sparkling wine bottle.
Label: paper material, offset printing technology and metal foil finishing.
Capsule: polilaminate (Aluminium and polietilene).
Etiquetas: Bottle Design, Glass Bottle, Packaging, Sparkling Wine Bottle, Premium Packaging, Label Design, Prosecco, Vineyard
Tecnologia de Produccion: The model has been made following the standard technical design process, starting from an initial handmade sketch till the modelling with a 3D CAD. The chosen material is glass and the production technology is the standard one for bottle glass manufacturing: a melted glass drop is blown in a mold getting the final container with the related decorations. The label is made of different papers (one with a wood effect) and is printed with offset technology to guarantee the best finishing quality.
Desaffo de Dissènh: The biggest challenge of this design was the engineering of the bottle 3D model. Graphic elements recalling the vineyards with very little decorations like leaves, branches, birds, grapes, were applied to the container ensuring a tridimensionality effect.
Recèrca: Gentlebrand started with the study of the Prosecco wine tradition and bond with the territory, with the objective to create a packaging able to communicate its heritage and story. The research involved the analysis of wine magazines and interviews of wine experts and wineries. All the collected data were used by the designers to create the storytelling behind the concept. Moreover, the design meets the technical requirements of the local wine producers.
Inspiracion: With Giossa Gentlebrand pays homage to its territory and the Valdobbiadene hills, part of Unesco. The inspiration comes directly from the vineyard, clearly represented on the bottle with engravings that make the bottle unique. Every detail is carefully thought to ensure the feasibility from an industrial and technical point of view, without compromising the aesthetics. Giossa name originates from Venetian dialect and means drop, recalling dew-making grapes shining in the morning sun.
Durada del Projècte: The project started middle of 2021 in Gentlebrand company based in San Vendemiano and was finalized in order to be exposed at the Drinktec tradeshow in Munich in September 2022, where technical experts in the beverage industry from all over the world could appreciate the aesthetical and technical features of Giossa bottle design.
Flux Operacional: Giossa design incorporates different process technologies like the production of a glass bottle with complex decorations, a label made of high-quality premium papers and eye-catching graphics. It’s made with modern production techniques to obtain a unique design linked to the territory and heritage of the wine.
Brevets: Patented. 8700512. Gentlebrand. 2021. EUIPO (European Community)