Nutrili Identitat de Marca de Complements by Cansu Dagbagli Ferreira

Nutrili Identitat de Marca de Complements by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2023 A' Design Award de Fèrre in Dissènh d'Embalatge Competition Category.

FèrreEmbalatge· 2023

Nutrili Identitat de Marca de Complements

by Cansu Dagbagli Ferreira

Client: Nutrili

A' Design Award de Fèrre Winner in Embalatge Category

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Verified Award Winner

Verify Award Status for #147623

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Colors

The Design

About Nutrili Identitat de Marca de Complements

Complements saboroses, beneficis indeniables. Nutrili se dedica a portar complements de nauta qualitat, naturals e sostenibles. Cansu Dagbagli Ferreira foguèt chargada de crear l'identitat visuala de la marca e los dessenhes dels embalatges. L'identitat visuala encarna l'esperit jove e modèrne de la marca, amb son abòrd audaciós. Globalament, es una refleccion de l'identitat e de las valors de la marca. Lo dessenh de l'embalatge es pas solament atractiu mas tanben pensat amb cura per atraire lo public cibla. L'utilizacion de colors vibrants e d'una tipografia granda comunica l'enfocament de la marca sus los ingredients purs e nets.

The Recognition

About the A' Design Award de Fèrre

Nutrili Identitat de Marca de Complements a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Nutrili Identitat de Marca de Complements siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Nutrili Identitat de Marca de Complements merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept and the design reflects clean ingredients, while still being effective and tasty. Logo symbol was developed as a drop, inspired by the gummies' drop shape. The waves & the stars symbolize that products are full of nutrients and they make you shine inside and out!

Visual brand identity gives the message that these products actually work and they're not synthetic or empty. Subtle gradient assigned to each packaging label makes them unique but doesn't compromise minimality.
Dimensions & Packaging: Supplement jar labels: 65 x 216 mm
Collagen box: 107 x 84 x 115 mm
Collagen vial label: 64 x 85 mm
Tags: supplements, vitamins, collagen, label, packaging, design
Production Technology: Techniques and methodologies: Design thinking method of Diverge&Converge
Softwares: Adobe Illustrator, Adobe Photoshop, Lightroom
Design Challenge: The creative challenge was creating a young, functional but also unique branding. The target population which is the Middle Eastern world is drawn into more maximalist designs, however the design intention was creating a minimal design while still being attractive to the target group.

In the application and production phase of the design, the challenge was to include both English and Arabic text in a small label area.
Inspiration: Inspired by the colorful culture of Middle East, the design aimed to be minimal and attractive to the young audience at the same time. Rich colors represent the strong and clean ingredients of the supplements.
Project Duration: 3 months, Istanbul & Dubai
Operation Flow: Using a big typography and written benefits directly on the packaging front, the packaging catches attention quickly on the online platforms. The customers can easily understand what this product does/is for.
Team Members: Designer: Cansu Dagbagli Ferreira
Image Credits: Photography: Lara Zankoul + Büşra Sarıoğlu