Milk Fit Concepcion d'Embalatge per Li Huang

Lo dissènh Milk Fit Concepcion d'Embalatge per Li Huang es un laureat autfo estimfo del prestigfo 2023 A' Design Award d'Argent dins la Categoria de Competfo Dissènh d'Embalatge.

ArgentEmbalatge· 2023

Milk Fit Concepcion d'Embalatge

per Li Huang

Client : Shiny Meadow

Laureat del A' Design Award d'Argent dins la Categoria Embalatge

28,012

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Colors

Lo Concèpte

A prepaus de Milk Fit Concepcion d'Embalatge

Milk Fit es una concepcion d'embalatge per de lach fresc leugièr. La botelha es facha de PET espessit e fòrça translucid, amb una capsula de PE e una etiqueta de BOPP, çò que dona una textura semblanta al veire que mòstra clarament lo lach. Cada ensemble conten tres botelhas de 450 mililitres. Un pichon cat verd, representat dins de posturas diferentas, es l'element visual principal. La color verda fa referéncia a l'environament ecologic de la bòria. D'icònas de reciclatge sus l'etiqueta sostenon l'idèa de proteccion de l'environament. Lo cat religa tanben lo produch a una campanha de salvament d'animals abandonats.

La Reconoissença

A prepaus del A' Design Award d'Argent

Milk Fit Concepcion d'Embalatge a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Milk Fit Concepcion d'Embalatge siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Milk Fit Concepcion d'Embalatge es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Milk Fit is a light fresh milk with a light heart in emotion and a light burden in diet, and its thickened and highly translucent PET bottle that is a symbol of high quality fresh milk, and the little green cat with different postures as the visual core, conveying the philosophy of biodiversity in the farm and cow welfare, while echoing the stray animal rescue campaign of the brand.
Dimensions e Embalatge: A set of three bottles, 450ml/69*69*164.2mm/each bottle
Etiquetas: Dairy product packaging, environmental protection concept, public benefit activities, light fresh milk
Tecnologia de Produccion: PET high permeability bottle
PE bottle cap
BOPP label
Desaffo de Dissènh: Milk Fit with highly translucent PET bottle fostering a glass-like texture presents the high nutrition, light burden, low fat and calorie of fresh milk and the healthy diet concept of light burden to users in an intuitive way. The image of little green cat interprets perfectly the biodiversity in the farm and cow welfare, and also gives the product the deep meaning of rescuing stray animals.
Recèrca: Milk is rich in high-quality protein and minerals. Proper intake can increase bone density and improve immunity. However, it also contains a lot of fat and calories, which can increase the burden on the body to affect digestion and absorption. As a result, fresh milk with a light burden on the body is gradually being favored by young people today.
Inspiracion: The image of little green cat is inspired by the exploration of the environmental protection and public welfare original intention and the taste of young people. The green color reflects the ecological environment of the farm, while the cat can establish emotional connections with young people. The brand hopes to convey its philosophy of biodiversity in the farm and cow welfare and interpret the quality of high-end fresh milk.
Durada del Projècte: The project was designed and developed in November 2021 in Shanghai, China, and launched in Shanghai, China in July 2022.
Flux Operacional: The label conveys the concept of environmental protection and sustainable development to users through recycled icons. At the same time, the brand uses the visual image of the little green cat to tell the story of stray animal rescue campaign of the brand with animal protection organizations, calling on young people to extend this care to the animals around them as well as themselves.
Membres de l'Equipa: Li.Huang