Bronze Embalatge · 2023
Naked Nature Barra de Crocar
- A' Design Award de Bronze 2023 in Embalatge
- CLIENT: Depot Creative
- Estimated Number of Design Views: 18,258
- Verification code 9CAD625493 · Verify this award
Colors
About Naked Nature Barra de Crocar
Naked Nature s'adreça a un mond que tòrna de mai en mai en armonia amb l'environament. Lo designer a creat una estrategia de design e verbala per la marca e tanben totes los designs d'embalatge. Las sabors de la marca s'expriman a travèrs d'una tipografia granda e grèva, dessenhada a man, que sorga del paquet, una aludida al fach que las sabors a l'interior se pòdon pas contenir. Lo lengatge de la marca es jogaire e sincer, coma son embalatge. La natura bruta de la barra se reflectís dins sas credencialas de sostenibilitat, en utilizant un embolcall compostable a domicili. Los SRT son imprimits en CMYK amb 1 color directa e un vernis aquós satinat aplicat pertot.
About the A' Design Award de Bronze
Naked Nature Barra de Crocar a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Naked Nature Barra de Crocar siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Naked Nature Barra de Crocar satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.
Press Kit
- Unique Properties
- Naked Nature speaks to a world that’s increasingly back in tune with the environment.
We developed a design and verbal strategy for the brand as well as all packaging design.
The brand's big bold flavours are articulated through hand-drawn typography bulging from the pack, a nod to the flavours inside that can not be contained. The brand language is playful and honest as is the packaging.
The raw nature of the bar is reflected in its sustainable credentials, using a compostable wrapper. - Dimensions & Packaging
- Compostable rewind (@home)
- Tags
- Packaging Design, Food Packaging Design, Snack Packaging Design, Typography,
- Production Technology
- Compostable rewind, printed CMYK plus two spot colours, offset.
SRT's printed CMYK plus two spot colours, offset. - Design Challenge
- Securing vibrant colours on an uncoated compostable stock
- Inspiration
- We have drawn on natures vibrant colour palette for inspiration.
The dark brown background represents the bars base ingredient, dates. The flavours are delivered through colourful typography and solid banners for range differentiation on shelf.
We used subtle illustration and relied on the bold graphic type for shelf shout and visual appeal. - Project Duration
- 12 months, Sydney Australia
- Operation Flow
- Raw bars packaged in home compostable flow wrap, housed in recyclable cardboard SRT.
