Chilled Milk Carton per Kazuo Fukushima and Haruka Takeuchi

Lo dissènh Chilled Milk Carton per Kazuo Fukushima and Haruka Takeuchi es un laureat autfo estimfo del prestigfo 2023 A' Design Award de Fèrre dins la Categoria de Competfo Dissènh d'Embalatge.

FèrreEmbalatge· 2023

Chilled Milk Carton

per Kazuo Fukushima and Haruka Takeuchi

Client : Meiji China Investment Co.,Ltd.

Laureat del A' Design Award de Fèrre dins la Categoria Embalatge

17,340

Laureat de Prèmi Verificat

Verificar l'Estat del Prèmi per #150429

Visitar lo site Veire a A' Design Award Comunicat de premsa Insígnia del prèmi

Colors

Lo Concèpte

A prepaus de Chilled Milk Carton

Lo lach fresc e bon pòt èsser fornit solament per de vacas elevadas dins un bon environament. E las vacas an un liure accès a de racions mescladas que contenon de nutrients ben equilibrats. L'inspiracion ven de las vacas de nauta qualitat d'aqueste produit. La nauta qualitat es exprimida en impression de color daurat, e las illustracions dessenhadas a la man expriman lo bon gost de la natura. En mai, l'èrba dins la boca de la vaca exprima lo bon environament d'elevatge. La marca de la vaca daurada es un simbòl d'aqueste produit. E es adaptat al mercat chinés.

La Reconoissença

A prepaus del A' Design Award de Fèrre

Chilled Milk Carton a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Chilled Milk Carton siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Chilled Milk Carton merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Meiji Investment select the world high level farm and raw milk strictly. Dairy cows are comfortably raised in free range cowsheds. In order to prevent the cows from summer heat, heatstroke prevention measures such as electric fans are implemented. Cows are free to access to mixed rations contain well balanced nutrients. So, they can provide reliable, safe and high quality fresh milk. This is a project to express these carefully raised dairy cows in the design. And it is suitable for the Chinese market situation.
Dimensions e Embalatge: 950ml: Width 70mm x Depth 70mm x Height 232mm
450ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 70mm x Depth 70mm x Height 87mm
Carton material: recyclable paper
Cap material: recyclable plastic
Etiquetas: China, Chilled Milk, Logo, Japan, Cow, Low fat, Fat free, Milk crown
Tecnologia de Produccion: Method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL (Extended Shelf Life) during the manufacturing process.
Desaffo de Dissènh: The creative challenge is that consumers could intuitively understand as fresh milk. And designed for a tasty and high quality. Iconized milk crown to express good taste. An original logo is created to express high grade. In addition, three types of taste are classified in three colors for easy understanding. This is a design format that can correspond to 3 sizes and 3 tastes.
Recèrca: Analysis of luxury supermarkets where products are sold.
Competitive analysis in internet sales.
Analysis of consumer in the market.
Packaging design analysis of the Japanese market.
Inspiracion: Inspired by the high quality cows. Tasty fresh milk can only be provided by cows raised in good breeding environment, so this design focused on that cows. The high quality is expressed in gold color printing, and the hand drawn illustrations express the tasty of nature. In addition, the grass in the mouth of the cow expresses the good breeding environment. The gold cow mark is placed in the center of the carton, making it stand out on the sales floor. This mark is a symbol of this product.
Durada del Projècte: The project started in January 2022 in Shanghai and finished in August 2022, and sales started in China in October 2023.
Flux Operacional: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Brevets: Copyrights belong to Meiji China Investment Co.,Ltd. 2022.
Membres de l'Equipa: Creative Director: Kazuo Fukushima
Graphic Designer: Haruka Takeuchi
Illustrator: Mai Senoo
Account Director: Xu Xuehua
Crèdits d'Imatges: Photographer: Zhu Jie