Dog Yep Embalatge per Chuquetas per Gosses by Rodrigo Chiaparini

Dog Yep Embalatge per Chuquetas per Gosses by Rodrigo Chiaparini is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronze in Dissènh d'Embalatge Competition Category.

BronzeEmbalatge· 2023

Dog Yep Embalatge per Chuquetas per Gosses

by Rodrigo Chiaparini

Client: Chiapa Design

A' Design Award de Bronze Winner in Embalatge Category

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Verified Award Winner

Verify Award Status for #150499

View at A' Design Award Press Release Award Badge

Colors

The Design

About Dog Yep Embalatge per Chuquetas per Gosses

Dog Yep es un concèpte d'embalatge per una linha de chuquetas foncionalas per gosses. L'element principal del logò fa referéncia a l'idèa que los gosses devon jogar e rèstar actius, e repren tanben la forma de la chuqueta ela-meteissa. De personatges illustrats e una paleta de colors viva crean un aspècte jogaire e fan que la linha de produches se remarque facilament suls prestatges e dins las botigas en linha. Las chuquetas son presentadas en formats de bóstia de conserva causits per s'adaptar a aqueste segment. L'intencion darrièr Dog Yep es d'encoratjar lo jòc e l'activitat mercés a una alimentacion sana.

The Recognition

About the A' Design Award de Bronze

Dog Yep Embalatge per Chuquetas per Gosses a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Dog Yep Embalatge per Chuquetas per Gosses siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Dog Yep Embalatge per Chuquetas per Gosses satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Functional dog snacks line. The logo's main element connects to the idea that animals should always play and keep an active life – and also replicates the shape of the snack itself. The characters we created to point out this playful context, along with the packagings' color palette, make the product line eye-catching and fun at the same time.
Dimensions & Packaging: As mentioned before, the products are presented in can mockups aiming the use of appropriate materials for the segment. We cannot provide dimensions since it is a conceptual project.
Tags: brand, packaging, pet snack brand, packaging
Production Technology: It's a concept design, therefore it was only developed digitally.
Design Challenge: Since it is a conceptual project we didn't have difficulties with the process. Our team is well synchronized in techniques and thoughts which helps in the creative process.
Research: We did not create or develop research for the creation of this project.
Inspiration: To create a product line that encourages dog's main activity, which is to have fun and play, through healthy eating.
Project Duration: The project started in Sao Paulo in January 2023 and finished in February 2023.
Operation Flow: A good design always calls the attention of the spectator. The surprise increases if the product inside has quality as well. Creating products that come out of the ordinary is something that we always take into consideration, both in real and conceptual projects.
Team Members: Creative Director and Designer: Rodrigo Chiaparini
Design Assistant: Amanda Rodrigues
Design Assistant: Anna Balardin