Gatorade Fuel Rover Carreta d'Emmagazinatge de Botelhas by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronze in Publicitat Competition Category.
BronzePublicitat· 2023
Gatorade Fuel Rover Carreta d'Emmagazinatge de Botelhas
by PepsiCo Design and Innovation
A' Design Award de Bronze Winner in Publicitat Category
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- Verified Award Winner
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The Design
About Gatorade Fuel Rover Carreta d'Emmagazinatge de Botelhas
Lo Gatorade Fuel Rover es un sistèma mobil d'emmagazinatge de botelhas per l'estaca tecnica de las esquipas esportivas. Lo Fuel Rover emmagazina e transpòrta un grand nombre de botelhas de jogaires a travèrs lo terren. Un caisson d'emmagazinatge a la basa pòt contenir una caissa suplementària de botelhas, de glaç, de provesions o de rebuts collectats. Un panèl utilitari sus la partida posteriora pòrta tres saquets d'emmagazinatge fixats per l'entraïnament o las provesions dietéticas. La concepcion libèra l'estaca de portar d'objèctes sus se meteis e permet un desplaçament mai aisit al long de la lisiera. Lo Fuel Rover actualiza una concepcion anteriora d'emmagazinatge de botelhas.
The Recognition
About the A' Design Award de Bronze
Gatorade Fuel Rover Carreta d'Emmagazinatge de Botelhas a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Gatorade Fuel Rover Carreta d'Emmagazinatge de Botelhas siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Gatorade Fuel Rover Carreta d'Emmagazinatge de Botelhas satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Gatorade® Fuel Rover is the evolution of the former Gatorade Bottle Tree. After the 2020 NFL season, Gatorade gleaned the insight that there was room for improvement when it came to the Bottle Tree. Trainers needed a more efficient and functional way to store and transport a large number of players’ bottles around the field. The Design Team redesigned, developed, and produced an updated bottle storage system, now known as the Gatorade Fuel Rover.
- Design Challenge
- Since extra storage for supplies was high on the list of needs, the design incorporates a utility panel on the backside to carry three storage bags. These bags can strap to the back of the Fuel Rover to store personal training or dietitian supplies that staffers would usually have to carry on their person or in a fanny pack or backpack. This takes some weight off and enables them to move more freely around the field.
Ultimately, the new Gatorade Fuel Rover provides an upgraded management experience for team staff members, while its sleek design adds brand presence on sidelines across all our professional and collegiate partners. - Inspiration
- Empowered with this knowledge, we improved the original Bottle Tree design to add even more functionality and flexibility to the Fuel Rover. Now, with the added features, team staff can use the storage bin located at the bottom of the Fuel Rover for a number of uses, whether packing an extra six bottles in a caddy, storing ice to be used in the bottles, filling the area with supplies, or utilizing the space for collecting any generated waste.
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