Barking Good Contengut de Marca by Squared is a highly esteemed winner of the very prestigious 2024 A' Design Award de Fèrre in Publicitat Competition Category.
FèrrePublicitat· 2024
Barking Good Contengut de Marca
by Squared
Client: Squared
A' Design Award de Fèrre Winner in Publicitat Category
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- Verified Award Winner
- Verify Award Status for #150826
The Design
About Barking Good Contengut de Marca
La cura dels animals de companhiá a intrat dins una èra novèla. Los pichons amics pelhuts son ara tractats coma d'egals dins la familha e tendon a recebre de mai en mai d'atencion. Per un salon d'estetica qu'ofrís de calinhs luxoses e de tractaments d'exceléncia pels chins, una ampla gama de contengut de marca es desvolopada per crear una comunicacion visuala tota novèla qu'ajuda a racontar aquesta istòria novèla. Los chins an lor pròpri caractèr, estil e personalitat, e son presentats coma de protagonistas que meritan çò que se fa de melhor en calinhs canins.
The Recognition
About the A' Design Award de Fèrre
Barking Good Contengut de Marca a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Barking Good Contengut de Marca siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Barking Good Contengut de Marca merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Care for pets has come to a new era. Little furry friends are now treated as equals in the family and tend to receive more and more care. For a grooming salon that offers luxurious pampering and top notch treatments for dogs we developed a wide range of branded content and a whole new visual communication to help them tell that new story. Dogs have their own character, style, personality and are displayed as protagonists deserving the ultimate in doggy pampering.
- Tags
- dogs, visual communication, branding, branded content, copywriting, art direction, design, photo manipulation
- Production Technology
- A full visual communication was developed, including print, collateral and digital applications.
- Inspiration
- Our main inspiration was the evolving of the dog grooming industry to levels never imagined - there are endless treatments, care and spa options, educational and psychological care services offered especially for dogs. For a grooming salon to be relevant and present in that scene it takes a powerful and on-point communication both in terms of visual communication as well as proper language and storytelling.
- Project Duration
- The project is developed at the beginning of 2023 and is currently ongoing.
- Team Members
- Creative Director Yana Okoliyska
Marketing Director Marina Varlyakova
Agency SQUARED - Image Credits
- Creative Director Yana Okoliyska
Agency SQUARED
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