Oat Milk Foncion Primària: Embalatge de Begudas by Wallrus Design Studio

Oat Milk Foncion Primària: Embalatge de Begudas by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronze in Dissènh d'Embalatge Competition Category.

BronzeEmbalatge· 2023

Oat Milk Foncion Primària: Embalatge de Begudas

by Wallrus Design Studio

Client: Wallrus Design Studio

A' Design Award de Bronze Winner in Embalatge Category

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Verified Award Winner

Verify Award Status for #150948

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Colors

The Design

About Oat Milk Foncion Primària: Embalatge de Begudas

Tèxte del Libre: Lach de Civada es un dessenh d'embalatge per una beguda vegetala a basa de civada. L'embalum es una caissa de carton asèptica que mesura 85 mm de larguer, 85 mm de prigondor e 230 mm d'nautor, e la grafisme es aplicat per impression flexografica. D'illustracions de joves amb de biaisses de vida diferents apareisson sus l'embalum per presentar la beguda coma novèla e nutritiva. Las bonas costumas quotidianas de santat son mostradas dins las imatges d'un biais subtil. Lo dessenh a per tòca de se destacar sus l'estanç e de convidar los consomators que coneisson pas encara lo gost del lach de civada a lo tastar.

The Recognition

About the A' Design Award de Bronze

Oat Milk Foncion Primària: Embalatge de Begudas a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Oat Milk Foncion Primària: Embalatge de Begudas siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Oat Milk Foncion Primària: Embalatge de Begudas satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Milk made from Oat is a unique product that is very nutritious and has many properties. This product can be used as a substitute for milk in the market. Most of the audience has no idea about the taste of this product. Therefore, they should be encouraged through design to try this unique product once.
Dimensions & Packaging: Width 85 mm x Depth 85 mm x Height 230 mm
Tags: Oat Milk, Tetrapak, Milk, Healthy
Production Technology: This product is flexo-printed on tetrapack aseptic box.
Design Challenge: The newness of the product and the lack of consumer awareness of the taste and uses of the product.
Research: Questionnaires were provided to a number of target audience groups and then the main direction of design was extracted from their answers. Also, interviews were conducted with a number of stores and coffee shops about the product and its uses.
Inspiration: In choosing the design path of this project, to achieve the best result, it is focused on consumer insight and creating a level of product awareness.
Project Duration: The project started in January 2022 in Iran and finished in April 2022 in Iran.
Operation Flow: This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
Team Members: Creative director: Matin Mirzaei
Image Credits: Mockup: Wallrus Design Studio