Waggner Coffee Embalatge de Cafè by Wallrus Design Studio

Waggner Coffee Embalatge de Cafè by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award de Fèrre in Dissènh d'Embalatge Competition Category.

FèrreEmbalatge· 2023

Waggner Coffee Embalatge de Cafè

by Wallrus Design Studio

Client: Wallrus Design Studio

A' Design Award de Fèrre Winner in Embalatge Category

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Verified Award Winner

Verify Award Status for #151041

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The Design

About Waggner Coffee Embalatge de Cafè

Waggner Coffee es un disseny d'embalatge per una marca de cafè alemanda. La bossa es illustrada amb ancianas fenèstras de fusta alemandas, dessenhadas en un estil linear, amb lo simbòl de la marca plaçat al centre. Lo simbòl mòstra un cèrvi assetat dins son ostal e bevent cafè, amb una lutz darrièr el, una referéncia a las personas que demòran desvelhadas la nuèch e bevon cafè. Lo disseny es estampat en rotogravadura sus una bossa de cafè metallizada mesurant 100 per 70 per 280 millimètres. L'objectiu es de rendre la marca aisida de reconéisser sus un estatge d'un magazin encombrat.

The Recognition

About the A' Design Award de Fèrre

Waggner Coffee Embalatge de Cafè a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Waggner Coffee Embalatge de Cafè siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Waggner Coffee Embalatge de Cafè merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main design idea was based on the function of coffee. Waggner is a German brand. Coffee consumers are those who use coffee to meet their body's caffeine needs. Most of them stay up at night for work and sleep less hours. The brand logo shows a deer sitting in its house drinking coffee with a light on behind it. Using this idea and drawing old German wooden windows, Waggner's packaging design was formed.
Dimensions & Packaging: Width 100 mm x Depth 70 mm x Height 280 mm
Tags: Coffee, Packaging, German product, Wallrus
Production Technology: This product is rotogravure-printing on metalized coffee pouch.
Design Challenge: Attention to the origin of the brand and the use of familiar forms for the packaging audience
Research: Examining familiar elements for audiences and consumers and presenting a questionnaire to consumers to find their insights on the way and reasons for coffee consumption.
Inspiration: Most of the coffee packages are simple and only the brand name is placed on them, which makes their designs repetitive on the store shelf. The consumer needs more than a name or brand. The design of Wagner packaging attracts the viewer's eye and is easily distinguishable on the shelf.
Project Duration: The project started in January 20221 in Iran and finished in April 2021 in Iran.
Operation Flow: This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
Patents: Mockup: Wallrus Design Studio
Team Members: Creative Director: Matin Mirzaei
Image Credits: Mockup: Wallrus Design Studio