Lo dissènh Odaya Home Embalatge per Elena Gamalova es un laureat autfo estimfo del prestigfo 2023 A' Design Award de Fèrre dins la Categoria de Competfo Dissènh d'Embalatge.

FèrreEmbalatge· 2023

Odaya Home Embalatge

per Elena Gamalova

Client : ODAYA Home

Laureat del A' Design Award de Fèrre dins la Categoria Embalatge

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Colors

Lo Concèpte

A prepaus de Odaya Home Embalatge

L'embalatge d'Odaya Home deviá reflectir la maestria de la randa coisida a la man utilizada e la valor simbolica dels ornaments. La figura d'un paon, l'element central de la primièra colleccion Care and Love d'Odaya Home, es un gardian tradicional de l'ostal. Lo dessenh de l'embalatge a desvolopat l'imatge del paon en un ret daurat e fin de plumas, qu'evòca l'art de far randa. L'istòria de la marca es contada a l'interior del coberclum de la caixa de present, mentre que de papièr de seda delicat portant l'eslogan de la marca "You belong and this is home, Odaya Home" provesís un embolcall tendre pel teissut fin de coton satinat a l'interior.

La Reconoissença

A prepaus del A' Design Award de Fèrre

Odaya Home Embalatge a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Odaya Home Embalatge siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Odaya Home Embalatge merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The objective was to create packaging that evokes centuries-old traditions in fine needlework and the strong symbolism of textile ornaments, used by generations of women in every home, town, and country. Elegant and graceful, handcrafted designs on lace and woven fabrics of exquisite quality have been the true luxury, a mark of status with a story to tell. Similar to the handcrafted textile product contained in it, the packaging needed to convey a sense of uniqueness and timelessness, craftsmanship through impeccable details.
Dimensions e Embalatge: Box (large): Width 430 mm х Depth 100 mm x Height 380 mm with Lid: Height 50 mm
Box (small): Width 340 mm x 240 mm x 35 mm with Lid: Height 20 mm
Etiquetas: artisanal bed linen, packaging, visual identity, luxury box, luxury packaging, craftsmanship
Tecnologia de Produccion: Paper boxes with gold foil stamped logo on the top.
Tissue paper with printed pattern on it.
Transparent sticker with gold foil monogram of the brand.
Ribbon printed with the logo in gold.
Desaffo de Dissènh: The challenge was to create packaging that evoke cultural and traditional heritage and at the same time modern life and unforgettable interiors, so the product could stand out and appeal to the target audience to bring it home.
By using the peacock, Odaya Home succeeded in conveying an imposing brand image as one of the leading artisanal bed linen companies.
Recèrca: The design is based on a deep study of European heritage ornaments and craftsmanship techniques in the textile arts. The research included a review of printed archives in libraries, museums, journal reviews, and artists' homes. Recreating heritage symbols, breathing life into centuries-old techniques, and empowering local artisans were the main factors taken into consideration during the phase of research and design.
Inspiracion: The packaging is part of a branding project for an artisanal bed linen company. In order to accentuate the beauty of the handcrafted product themselves, the box packaging was decided to be in white color.
The peacock, a bird admired for its beauty, is a heritage symbol of core family values. Recreated in gold foil, the peacock is given the aura of eternal beauty and value, a brand illustration and symbol, but also the inspiration behind Odaya’s iconic first textile collection, Care and Love.
Durada del Projècte: The project started in June 2022 and finished in March 2023, in Sofia, Bulgaria.
Flux Operacional: The box could be reused to treasure memories, as letters, postcards, small collectibles objects, or as a
storage box.
Brevets: Copyrights belong to Elena Gamalova, 2023.
Crèdits d'Imatges: Illustration and design: Elena Gamalova, 2023
Video Credits: ODAYA Home