Pavanpet Aliments per Animals de Companhia by Mohsen Koofiani

Pavanpet Aliments per Animals de Companhia by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronze in Dissènh d'Embalatge Competition Category.

BronzeEmbalatge· 2024

Pavanpet Aliments per Animals de Companhia

by Mohsen Koofiani

Client: Pavanpet

A' Design Award de Bronze Winner in Embalatge Category

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Verified Award Winner
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Colors

The Design

About Pavanpet Aliments per Animals de Companhia

Normalament, estant que los umans consideran los animals de companhia coma de membres de lor familha e coma d'enfants, la concepcion de l'empacatge es en estil de benda dessenhada. L'utilizacion de personatges renforça la connexion amb lo regardaire e crea un ambient atraisent. Per consequéncia, l'empacatge presenta una connexion visuala remarcabla e especiala. Las caras dels animals son concebidas d'un biais fòrça abile e lors sorrisos e lor bonur son clarament visibles, çò que mostra l'efièit d'aqueste produch sus eles. L'utilizacion de colors simplas sens detalhs crea una compreneson melhora de l'imatge e de l'objectiu.

The Recognition

About the A' Design Award de Bronze

Pavanpet Aliments per Animals de Companhia a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Pavanpet Aliments per Animals de Companhia siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Pavanpet Aliments per Animals de Companhia satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Normally, because we humans consider pets as members of the family and like our children, packaging design is designed based on the viewer's view of a kids.
The use of characters can strengthen the relationship with the viewer and create an attractive environment color. As a result, the packaging has better visibility and better communication.
Dimensions & Packaging: W: 200 mm
H: 400 mm
D: 80 mm
Tags: Pet, Pet foods, Package design, Pet foods package design, Cat foods, Dog foods
Production Technology: Matte three-layer packaging with aluminum
printing method: rotogravure
Design Challenge: The most difficult part was the implementation of the idea and the arrangement of colors in the packaging.
Research: The research of this project was done in the form of field research and by showing the packaging design, behavioral studies were done and the reaction of the viewers towards the plan was evaluated. An interesting result was obtained, and that was a more smiling face and the visual and behavioral reaction of the viewer to the presented design than to the real photo of the animals.
Inspiration: Simple and uncomplicated images, simple and uniform colors with high contrast are always attractive and this design is inspired by the simplicity of animal life. Uncomplicated and completely clear life.
Project Duration: The project started in December 2022 and finished in March 2023 in Shiraz, Iran.
Operation Flow: Pet food packaging is completely conventional packaging and is not particularly complicated. What distinguishes this packaging is the use of colors and a simple form in its design.
Image Credits: Illustrator / Creator: Mohsen Koofiani