Neev Embalatge de Gelat by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 A' Design Award de Fèrre in Dissènh d'Embalatge Competition Category.
FèrreEmbalatge· 2024
Neev Embalatge de Gelat
Client: Neev
A' Design Award de Fèrre Winner in Embalatge Category
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The Design
About Neev Embalatge de Gelat
En aqueste disseny, nomenat segon de tecnicas musicalas, se tenta d'armonizar las illustracions de l'embalatge amb lo nom de cada produch. Las illustracions son dessenhadas d'un biais simple amb una bèla tecnica e de colors variadas segon lo gost de cada gelat. Dins la concepcion d'aqueste embalatge, una interaccion entre la musica e los gosts del gelat es estada creada. L'objectiu d'aqueste embalatge es de combinar los diferents sentiments d'escotar de musica e de manjar de gelat. Alara, benlèu que volgatz far l'experiéncia e escotar un tròç de musica amb lo meteis tèma en manjant de gelat.
The Recognition
About the A' Design Award de Fèrre
Neev Embalatge de Gelat a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Neev Embalatge de Gelat siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Neev Embalatge de Gelat merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In this design, the name of each product is compatible with the illustration on the packaging, such as solo, duette & … . Eye-catching illustrations with special techniques and various colors are other features of this packaging. These things create focus and visually the viewer's eye remains fixed and curious. Another feature of the package is the focus on the music and the musician.
- Dimensions & Packaging
- Capacity: 170 ml
Mouth: 80mm
Depth: 62mm - Tags
- Ice cream Package, Ice cream, Music, Neev, Vanilla Ice cream, Chocolate ice cream, Tropical ice cream
- Production Technology
- Printing method: IML
IML Applicable, Tamper Evident, Microwave capability, freezer capability - Design Challenge
- Using different ways to show excitement is a challenge for every designer. In this packaging, an attempt has been made to use a design that is not related to food and to connect the tempting world of edibles with another tempting world, and that is music that has reached a spiritual interaction with ice cream.
- Research
- Behavioral examination, etc
- Inspiration
- The inspiration for this design is music. A song has different effects in different parts. This is also the case in the enjoyment of eating ice cream. Tastes and feelings are like musical notes and have different effects depending on the environment and place.
- Project Duration
- The project started in October 2022 and finished in April 0223 in Shiraz, Iran
- Operation Flow
- The relationship between excitement in listening to music and eating ice cream. This is an interaction. Different feelings when listening to music are like the excitement of eating ice cream. The pleasure of each represents the feeling we need at the moment, and having each at the same moment balances the inner state and gives a good feeling. During the design of each of the designs, the designer listened to the same style of music and familiarized himself with the same topic so that he could coordinate the illustration with the music.
- Image Credits
- Illustrator / Creator: Mohsen Koofiani
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