Kanpai Embalatge de Licor de Cítrics by Hui Tu

Kanpai Embalatge de Licor de Cítrics by Hui Tu is a highly esteemed winner of the very prestigious 2024 A' Design Award de Fèrre in Dissènh d'Embalatge Competition Category.

FèrreEmbalatge· 2024

Kanpai Embalatge de Licor de Cítrics

by Hui Tu

Client: Hungkung University

A' Design Award de Fèrre Winner in Embalatge Category

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Colors

The Design

About Kanpai Embalatge de Licor de Cítrics

Kanpai es un design d'embalatge per un licor de cítrics produch a Taichung City, Taiwan. Taichung City es la mai granda zòna de cultura de cítrics de Taiwan, pr'aquò lo licor de cítrics local èra rar, doncas una novèla metòda de tractament foguèt desvolopada per aquesta beguda. Lo nom Kanpai significa "cap enrèire" en chinés e fa referéncia a una celebracion. D'imatges geometrics de cítrics tankan e ponkan formís las iconas principalas de l'embalatge. La textura de la pèl dels cítrics es representada per un vernissatge parcial e de perforacions. L'embalatge mesura 80 per 80 per 240 millimètres.

The Recognition

About the A' Design Award de Fèrre

Kanpai Embalatge de Licor de Cítrics a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Kanpai Embalatge de Licor de Cítrics siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Kanpai Embalatge de Licor de Cítrics merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The geometric images of citrus tankan & ponkan are retrieved to form the main icons of Kansai packaging design. The texture of citrus skin is presented upon the printing skills of partial glazing and punching.
Dimensions & Packaging: 80 x 80 x 240 mm
Tags: Citrus Liqueur, Cheers, Taichung, Shi Gang.
Production Technology: pet three dimensional printing, partial glazing & punching.
Design Challenge: As the agricultural products are comparatively cheaper in retail pricing, the major task in this packaging design is to promote the product identity and corresponding pricing policy.
Research: This project is conducted based on Design Research in order to generate the most desirable result via repeating design modification based on sample consumers' feedbacks in various surveys. The sample slots were selected from higher education institutes, local community centres and on-line survey sources. The results suggest a strategy to retrieve the citrus geometric elements and colour as the two major elements in packaging design.
Inspiration: Taichung City serves as the largest planting area of citrus fruits in Taiwan. However, there is barely any citrus liqueur made by local produce. Therefore a newly developed processing skill was developed to create this brand new product, named after "Kansai" (means Bottoms Up in Chinese) to call for a celebration.
Project Duration: The project commenced in May 2022 and completed by October 2022 in Taichung City. The marketing activities were launched in December 2022.
Operation Flow: Chill, Twist-off and Kanpai.
Patents: Copyrights Hui Tu, 2022.
Image Credits: Image #1: Creator Hui Tu, Kanpai, 2022.
Image #2: Illustrator Hui Tu, Kanpai, 2022.
Image #3: Illustrator Hui Tu, Kanpai, 2022.
Image #4: Illustrator Hui Tu, Kanpai, 2022.
Image #5: Illustrator Hui Tu, Kanpai, 2022