Zongchuan 1929 Embalatge Alimentari by Wei Jiang is a highly esteemed winner of the very prestigious 2024 A' Design Award d'Argent in Dissènh d'Embalatge Competition Category.
ArgentEmbalatge· 2024
Zongchuan 1929 Embalatge Alimentari
by Wei Jiang
Client: Xi'an Yiwen Brand Design Co., Ltd
A' Design Award d'Argent Winner in Embalatge Category
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- Verified Award Winner
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The Design
About Zongchuan 1929 Embalatge Alimentari
Zongchuan 1929 servís tanben coma una benediccion unica per lo destinatari. Coma present per la Fèsta del Barcòt del Dragon, jòga un ròtle important dins la transmission d'emocions entre las personas. Lo temperament e la cultura que presenta reflectisson la personalitat e la cultivacion del donador del present. Zongchuan 1929 es concebut per donar un sentiment de l'animacion del paisatge urban de Chang'an e la calor de sa gent. La dobertura unica de la bóstia e lo procès d'impression, atal coma l'utilizacion de papièr durable, reflectisson tanben la responsabilitat sociala de la marca coma marca chinesa de longa tradicion.
The Recognition
About the A' Design Award d'Argent
Zongchuan 1929 Embalatge Alimentari a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Zongchuan 1929 Embalatge Alimentari siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Zongchuan 1929 Embalatge Alimentari es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Zongchuan 1929 is a packaging design for zongzi ( glutinous rice dumplings ) inspired by the historical and cultural heritage of Xi’an. Zongzi is a traditional festival food consumed during the Dragon Boat Festival, representing not only a tribute to the patriotic poet Qu Yuan from ancient times but also the preservation of traditional festivals and culture.
- Dimensions & Packaging
- The size has a length of 672 x width 292 x height 126mm, and the weight is 1.86kg plus 600ml respectively.
- Tags
- Festival, Colorful, Elegancel, Historical
- Production Technology
- The packaging design of this project utilizes environmentally friendly paper materials, emphasizing the concept of recyclability and showcasing the brand's commitment to social responsibility as a renowned Chinese heritage brand.
- Design Challenge
- The design of Zongchuan 1929 presents a unique Chang An street scene through creative illustrations, showcasing the distinctive historical ambiance of the location. The intricately detailed elements in the artwork can be appreciated and enjoyed, and the backing paper featuring the complete illustration can also be preserved as a decorative piece of art.
- Research
- Based on the concept of Zongchuan 19, the design team drew inspiration from the scenes of how people in ancient Tang Dynasty celebrated the Dragon Boat Festival in front of the Xi An City Wall thousands of years ago. Thus, the original illustration of Chang An Street came into being.
- Inspiration
- Through Zongchuan 1929, we aim to evoke the bustling streets and warm atmosphere of Chang An, allowing people to experience the vibrant cityscape and the heartfelt sentiments of the people. The unique opening method and printing techniques also reflect the rich cultural heritage and understated elegance of the ancient city of Xi An.
- Project Duration
- The project started in May 8, 2022 in China and finished in May 20, 2022.
- Operation Flow
- The design also incorporates the ancient opening and closing mechanism of a drawbridge, adding a sense of ceremony to the gift box. The focus of the gift box is concentrated on the narrower side, ensuring both stability for display and weight-bearing capacity.
- Team Members
- Wei Jiang
- Image Credits
- Xi'an Yiwen Brand Design Co., Ltd
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