Shun Pin Lang 480 Blue Embalatge de Bevenda by He Zhuang, Qiu Lina, Wang Bowei and Yu Jun is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronze in Dissènh d'Embalatge Competition Category.
BronzeEmbalatge· 2024
Shun Pin Lang 480 Blue Embalatge de Bevenda
by He Zhuang, Qiu Lina, Wang Bowei and Yu Jun
Client: Chengdu Mind-and-Hand Positioning Co., Ltd
A' Design Award de Bronze Winner in Embalatge Category
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- Verified Award Winner
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The Design
About Shun Pin Lang 480 Blue Embalatge de Bevenda
Shun Pin Lang 480 Blau es un disseny d'embalatge de bevenda per una bevenda embotelhada. La botelha es completament transparenta e cilindrica, amb una forma geometrica facila de tener. Un motiu de peonia blava es aplicat sus lo còs de la botelha. Dins la tradicion chinesa, la peonia representa la prosperitat e la bona fortuna. L'estampatge a caud apond de fins motius daurats sul còl de la botelha. Lo papièr d'aur sul cap marca las versions blava, roja e daurada de la seria. L'esquèma de colors blau sosten un aspècte simple e elegant e ajuda los consomators a reconéisser la marca sus l'estatjariá.
The Recognition
About the A' Design Award de Bronze
Shun Pin Lang 480 Blue Embalatge de Bevenda a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Shun Pin Lang 480 Blue Embalatge de Bevenda siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Shun Pin Lang 480 Blue Embalatge de Bevenda satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Shunpinlang, with its exquisite packaging and delicate design, showcases the brand's unique charm and value. The fully transparent bottle is adorned with a mysterious and enchanting blue peony, symbolizing prosperity and abundance, carrying sincere auspicious wishes.
- Dimensions & Packaging
- The unique design carries a beautiful blessing: the peony, as a traditional auspicious flower in China, symbolizes prosperity, good fortune, and auspiciousness. The peony swirls on the bottle, which enhances the brand impression and facilitates consumer recognition. It conveys wishes of prosperity, abundance, and happiness to consumers, bringing joy and harmony to their hearts.
- Tags
- Packaging
- Production Technology
- Shunpinlang series packaging features intricate patterns on the bottle neck through hot stamping, making it even more eye-catching and prominently displaying the brand's core. Additionally, the bottle caps have undergone gold foil adjustments, clearly indicating "Blue, Red, Gold Cap" variations. This fresh visual upgrade enhances the product's visibility in the market, highlighting the brand's focus and uniqueness, and achieving a harmonious balance between functionality and aesthetics in the packaging.
- Design Challenge
- The overall design exudes simplicity and elegance, showcasing a sense of refinement and nobility. The combination of the blue peony on the bottle body and the golden pattern on the neck creates a harmonious and visually pleasing aesthetic, adding a touch of sophistication and texture. Every detail reflects the brand's values and quality, while also demonstrating a deep respect for and inheritance of traditional culture. The visual presentation further enhances the cultural taste, elevating the packaging to a higher level and embodying the essence of Chinese traditional harmonious and lucky culture.
- Inspiration
- Its meticulously crafted appearance, profound auspicious symbolism, and the noble and elegant temperament conveyed through brand design make Shunpinlang an unforgettable treasure with significant collectible value.
- Operation Flow
- This packaging design fully embraces the characteristics of minimalist aesthetics, showcasing the brand's sophisticated and elegant visual appeal. The cylindrical bottle shape, designed with geometric precision, is easy to grip and features smooth lines that symbolize smoothness and harmony. The exquisite use of hot stamping technique, with intricate patterns adorning the bottle neck, adds a touch of refined simplicity and sophistication that complements the peony motifs on the bottle body. The overall color scheme predominantly utilizes blue, symbolizing wisdom and a broad-minded perspective, conveying the brand's values of innovation and harmonious beauty to the world.
- Team Members
- He Zhuang
Qiu Lina
Wang Bowei
Yu Jun
Wang Chaojun
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