Shede Spirit Oriental Wisdom Embalatge d'Aiguardents per Songbai Wang, Yao Wu and Xuan’ang Pu

Lo dissènh Shede Spirit Oriental Wisdom Embalatge d'Aiguardents per Songbai Wang, Yao Wu and Xuan’ang Pu es un laureat autfo estimfo del prestigfo 2024 A' Design Award d'Argent dins la Categoria de Competfo Dissènh d'Embalatge.

ArgentEmbalatge· 2024

Shede Spirit Oriental Wisdom Embalatge d'Aiguardents

per Songbai Wang, Yao Wu and Xuan’ang Pu

Client : Shede Spirits Co., Ltd

Laureat del A' Design Award d'Argent dins la Categoria Embalatge

43,706

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Lo Concèpte

A prepaus de Shede Spirit Oriental Wisdom Embalatge d'Aiguardents

Shede Spirit Oriental Wisdom es una caissa de present creada per un produch d'aiguardents chinés. Lo dessenh liga la marca amb lo Weiqi, lo jòc de taulièr tanben conegut coma Go. Las botelhas d'aiguardents an la forma de las pèiras negras e blancas del Weiqi, e las formas arredondidas son comòdas de téner en man. En dobrissent la caissa, se descobrís una partida classica de Weiqi presentada en forma grafica. De bòls per las pèiras de Weiqi e un taulièr de Weiqi son incluses, per que se pòsca jogar al jòc pendent que se tastan los aiguardents. La caissa es facha de carton ondulat en papièr kraft per limitar lo malgast de materials.

La Reconoissença

A prepaus del A' Design Award d'Argent

Shede Spirit Oriental Wisdom Embalatge d'Aiguardents a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Shede Spirit Oriental Wisdom Embalatge d'Aiguardents siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Shede Spirit Oriental Wisdom Embalatge d'Aiguardents es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The cultural and creative spirits product launched by Shede comes in a gift box themed on the association between the brand connotation of Shede Spirits and the culture of Weiqi, also called Go. This packaging design aims to carry forward Chinese wisdom, and to promote the cultural combo of Weiqi and spirits. Provided with the spirits bottles styled after Weiqi stones, complimentary Weiqi stone bowls and Weiqi board, users can play Weiqi with friends while savoring the spirits with relish.
Dimensions e Embalatge: 312mm*312mm*142mm
Etiquetas: Shede Spirits, Spirits Packaging, Weiqi Culture, Interactive Weiqi Game, Environmentally Friendly Materials
Tecnologia de Produccion: The kraft paper used to make this corrugated box is environmentally friendly, and conducive to reducing resource waste. Not only does this material selection add environmental values to the whole packaging, but it also puts social responsibility at the forefront of the design philosophy.
Desaffo de Dissènh: To externalize the cultural combo of Weiqi and spirits, this packaging sheds the stereotypical forms on the market. The spirits bottles, creatively modeled after black and white Weiqi stones, exude an air of Oriental elegance. The complimentary Weiqi stone bowls and Weiqi board add some playability to the box, allowing users to play Weiqi while enjoying the prime spirits. This approach offers users an emotionally interactive experience, which will in turn deepen their impression of the brand.
Recèrca: Rooted in traditional Chinese culture, Shede Spirits and Weiqi are the two gems of Chinese wisdom shining over years. The goal set for this design is to promote Oriental culture and appeal consumers to protect and experience the quintessence of Chinese culture. Moreover, this packaging design reveals the intrinsic association between Shede Spirits and Weiqi, helping upgrade this spirits product into a renowned one with profound cultural connotation whilst boosting the brand development strategy.
Inspiracion: Shede Spirits and Weiqi are intimately related, although they are in different realms. One of the most important rules in playing Weiqi is focusing on the big picture, which requires exchanging small sacrifices for greater value. This mindset is consistent with the dialectical nexus between abnegation and obtainment, which is also the wisdom valued by Shede Spirits. Inspired by this association, the packaging fully incorporates the Weiqi game, endowing the product with unique cultural value.
Durada del Projècte: The design and development of this project started in Chengdu, Sichuan Province, China, in September, 2022. It will be introduced to Chinese market in October, 2023.
Flux Operacional: When the box is opened, users will be greeted by a classic Weiqi game in a graphic form, brimming with a unique and culturally rich vibe. The spirits bottles are styled after black and white Weiqi stones, which are rounded, sleek, and therefore comfortable to hold. This box also comes with complimentary Weiqi stone bowls and Weiqi board, whereby users can play Weiqi and get a glimpse into its spiritual core over a glass of spirits.
Membres de l'Equipa: Songbai Wang,
Yao Wu,
Xuan’ang Pu