Lo dissènh Yancha Embalatge de Tè per Binguowenhua Binguowenhua1 es un laureat autfo estimfo del prestigfo 2024 A' Design Award de Fèrre dins la Categoria de Competfo Dissènh d'Embalatge.
FèrreEmbalatge· 2024
Yancha Embalatge de Tè
per Binguowenhua Binguowenhua1
Client : Yancha
Laureat del A' Design Award de Fèrre dins la Categoria Embalatge
Laureat de Prèmi Verificat
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A prepaus de Yancha Embalatge de Tè
Yancha es un disseny d'embalatge creat per un tè destinat a sosténer la santat pulmonària. L'embalatge seguís un enfòc minimalista e possedís un aspècte calme e elegant. Una pintura al lavís blanc en linhas es utilizada per donar-li un caractèr oriental, e la mesa en pagina s'inspira del format dels ancians rotlèus. Los grafismes illustran los dotze procediments tradicionals manuals de fabricacion del tè. La bóstia mesura 357 per 168 per 80 millimètres. Lo dissenh religa una formula tradicionala centenària a una produccion modèrna e presenta lo produch de manièra clara als consomators.
La Reconoissença
A prepaus del A' Design Award de Fèrre
Yancha Embalatge de Tè a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Yancha Embalatge de Tè siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Yancha Embalatge de Tè merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.
Darrièr lo concèpte
Kit de premsa
Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.
- Proprietats Unicas
- Designed exclusively for YANCHA, this packaging represents the dedication of YANCHA in providing a new choice for lung health support to modern individuals affected by issues such as tobacco, haze, exhaust fumes, and cooking fumes. In addition, YANCHA inherits a century-old traditional formula for promoting lung health, combining it with traditional tea-making techniques, and applying modern biotechnology for improvement.
- Dimensions e Embalatge
- Weight: about 7kg, size: 357mm*168mm*80mm
- Etiquetas
- YANCHA, tea making flow chart, oriental picture scroll, oriental flavor, ancient method
- Tecnologia de Produccion
- The national patented technology is used in the preparation process: "a kind of smoke-clearing and lung-clearing tea and its preparation method"
- Desaffo de Dissènh
- Packaging design is a dynamic field where new trends and styles are constantly emerging. Designers must understand the culture, preferences and consumer behavior of the target market to effectively convey product information and brand values, making attractive packaging design relevant to the target market Linking is a challenging task.
- Recèrca
- While maintaining the shape and taste of the tea, long-term drinking of the tea has a significant effect on degrading nicotine in the human body. The tea is a daily lung-nourishing product suitable for the whole family. Consumers affected by problems such as oily smoke will be provided with new options for light lung maintenance.
- Inspiracion
- The product follows the principle of minimalist design, with an overall aesthetic and graceful appearance. The packaging adopts the technique of white line wash painting to present an oriental essence. Inspiration is drawn from the creative techniques of ancient scrolls, and inspiration is derived from the twelve traditional manual tea-making processes.
- Durada del Projècte
- The project started in Guangzhou in July 2022 and was completed in Guangzhou in June 2023. The illustration of the tea making flowchart was publicly released on Weibo in June 2023
- Flux Operacional
- It is the same as brewing tea in daily life. Take 5 grams of tea and brew it with boiling water at 90°C for 3-5 minutes. Make it twice a day to achieve the daily effect of nourishing the lungs and lightening the lungs.
- Brevets
- Patent name: A kind of smoke-clearing and lung-clearing tea and its preparation method
Patent No.: ZL201210282232.1
Owner: Li Jiaxian
Release time: November 18, 2015 - Membres de l'Equipa
- Edward Song
Vicky Wang
Will Teng
Lanbo Yang
Yuanfeng Chu
Rannie Chu
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