Xijiu Liquor Embalatge de Bevendas Alcoòlicas by Yamin Zhu

Xijiu Liquor Embalatge de Bevendas Alcoòlicas by Yamin Zhu is a highly esteemed winner of the very prestigious 2024 A' Design Award de Fèrre in Dissènh d'Embalatge Competition Category.

FèrreEmbalatge· 2024

Xijiu Liquor Embalatge de Bevendas Alcoòlicas

by Yamin Zhu

Client: Forty-Nine Union Design Department

A' Design Award de Fèrre Winner in Embalatge Category

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Verified Award Winner

Verify Award Status for #152860

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xijiu Liquor Embalatge de Bevendas Alcoòlicas

La botelha concebuda amb finesa, ornada amb lo caractèr chinés "Xi" segon quatre perspectivas, simboliza lo bonhur e la jòia. Sa color roja chinesa vibrant la fa apropiada per las occasions celebrativas. L'armoniosa combinason de tapèl reond e còrs cairat reflectís las filosofias chinesas ancianas. Quand acobladas, las botelhas evòcan lo simbòl estimat del doble bonhur, representatiu de las costumas tradicionalas de maridatge. Aqueste dessenh onora non solament lo patrimòni cultural mas tanben melhorís l'experiéncia de l'utilizaire, en provesir una estructura ergonomica unica per un manejament sens esfòrç.

The Recognition

About the A' Design Award de Fèrre

Xijiu Liquor Embalatge de Bevendas Alcoòlicas a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Xijiu Liquor Embalatge de Bevendas Alcoòlicas siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Xijiu Liquor Embalatge de Bevendas Alcoòlicas merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The bottle is shaped with Chinese character “Xi” from four angles that the meaning of happiness and delight. The cap and body are all Chinese red. It can appear on occasions when Chinese people celebrate. The cap is round and the body is square, which represents the ancient Chinese philosophy.When the two bottles are put together, the character of double happiness will appear, representing the traditional Chinese folk wedding customs.The unique and ingenious structure is more convenient for users to grasp.
Dimensions & Packaging: Box: W120mm x D120mm x H260mm
Bottle: W75mm x D75mm x H192mm
Tags: Chinese Baijiu, Oriental Aesthetics, Packaging design, Forty-nine Union
Production Technology: The traditional flower pattern on box body is holographic positioning printing technology and cat eye finishing. The bottle body concretely is glass spraying painting technology and the bottle cap is electroplated and red sprayed.
Design Challenge: The difficulty of this design is to cleverly combine the shape of the bottle with Chinese characters, and reflect the traditional festive atmosphere of the Chinese nation to keep it minimalist and full of cultural. It has been revised for many times.
Research: There are four happy things in one's life in Chinese culture: when there's rain after a long drought, when one runs into a friend out of his hometown, when one lights the candle at the wedding night,and when one finds his name on the royal enrollment list. It's worth to be highlight every memorable moment. Chinese character “Xi” should be seen obviously and Chinese culture should be passed on.
Inspiration: The design inspiration is the jade Cong, a ritual instrument that respects heaven and earth from the Neolithic Age to the present. This Jiang flavor liquor package is specially designed to celebrate their happy events of monumental significance.
Project Duration: The project started in April 2023 in Shanxi,China and finished in May 2023.
Operation Flow: One bottle shows single ；“Xi” and when two bottles are put together, the character of double “Xi” will appear, representing the traditional Chinese folk wedding customs. When four bottles together, it means eight “Xi” to wealth in Chinese auspicious culture.
Patents: 202330190867.8