Espresso Marca del Cafè by Andromachi Kakava

Espresso Marca del Cafè by Andromachi Kakava is a highly esteemed winner of the very prestigious 2024 A' Design Award de Fèrre in Dissènh d'Embalatge Competition Category.

FèrreEmbalatge· 2024

Espresso Marca del Cafè

by Andromachi Kakava

Client: ABC Design Communication

A' Design Award de Fèrre Winner in Embalatge Category

15,166

Verified Award Winner

Verify Award Status for #152991

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Colors

The Design

About Espresso Marca del Cafè

L'empaquetatge del cafè requerís un disseny especial a causa de la fòrta competéncia. La recèrca realizada, basada sul codatge de colors de l'espresso, a donat a Sottos Family una imatge esteticament diferenta sus l'empaquetatge. Aital, la paleta de colors de l'empaquetatge definís las mesclas de cafè, guidant la consciéncia dels consumidors a associar la color amb lo gost e l'aròma correspondents. L'estudi foguèt desvolopat aprigondidament en prenent en compte lo desvolopament de materials regionals que valorizan la marca de cafè espresso Sottos Family.

The Recognition

About the A' Design Award de Fèrre

Espresso Marca del Cafè a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Espresso Marca del Cafè siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Espresso Marca del Cafè merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Sottos family, based in Germany and having more than fifty years of experience in the production and packaging of coffee products, expanded its range with its most recent series of products designed exclusively for professional use: Espresso Linea Blue, Espresso Linea Rossa & Espresso Linea Aroma. Seeking uniqueness and visual creative ways of approach, coffee itself revealed the image of its aesthetic transformation.
Dimensions & Packaging: Metallic Pouch: Width 155mm x Height 325mm
Tags: espresso, sottos, coffee,
Production Technology: The symbol became the central pattern and characteristic feature of the packaging. The colors of the packaging, red, blue and orange, along with the dominant black color, make the packaging stand out and claim a prominent place in the display cases of coffee houses, breaking thusly the stereotype that wholesale products must remain invisible to the consumer.
Design Challenge: Strategically, among the multitude of coffee packaging available on the market, the creative line that would differentiate the product had to be found.
Research: Coffee packaging requires special design due to the great competition. The research carried out based on the color coding of espresso, gave SOTTOS FAMILY an aesthetically different image on the packaging. Thus, the color palette of the packaging defines the coffee blends, leading the consumer's consciousness to combine color with the corresponding taste and aroma. The study was developed in depth taking into account the development of regional materials that highlight the SOTTOS FAMILY espresso coffee brand. In this way, the visual design with the pattern and the marking, was adopted in packaging and promotional material, making the brand quickly recognizable among competing coffee products.
Inspiration: The logo of the series was inspired by the blend of coffee and its delightful aroma. The artistic approach was based on the linear top view of an espresso cup and the aroma that spreads in the space, stimulating coffee cravings. The pattern was given repetition in such a way that it can be a useful visual and in any other application needed so that it is recognizable for the entire series of coffees, but also for the actions that will follow in the promotion of the product.
Project Duration: The project started in November 2019 in Athens and finished in December 2022 in Athens
Operation Flow: An important aspect of the packaging design strategy was its aesthetics to be able to win over the public and at the same time win over the branded demand in catering areas. Sottos Family now gains a strategic high position, both qualitatively and aesthetically, in the packaging and retailing of coffee.
Team Members: Costas Lakis
Andromachi Kakava