Travel Buddy Jòc de Navegador by Stefan Maier-Wimmer is a highly esteemed winner of the very prestigious 2024 A' Design Award de Fèrre in Publicitat Competition Category.
FèrrePublicitat· 2024
Travel Buddy Jòc de Navegador
Client: Holidayextras.de
A' Design Award de Fèrre Winner in Publicitat Category
Verified Award Winner
Verify Award Status for #153173The Design
About Travel Buddy Jòc de Navegador
Travel Buddy es una aventura interactiva que presenta de manièra jogairèssa los produits d'Holiday Extras. Lo mond de jòc parallax crea una experiéncia de viatge virtuala mentre que los jogaires naveguen. Dins lo ròtle d'un companhon de viatge, los jogaires guidan un parelh dins la planificacion de las vacanças, en prepausant de conselhs per un viatge reüssit. Los conselhs menan a un tèst umoric sul tipe de viatge, en revelant lo compòrtament de cadun en vacanças. En pus d'explorar la gama de produits, los jogaires obténon de percepcions sus lors pròprias preferéncias de viatge.
The Recognition
About the A' Design Award de Fèrre
Travel Buddy Jòc de Navegador a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Travel Buddy Jòc de Navegador siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Travel Buddy Jòc de Navegador merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In the interactive browser game, graphic elements move parallactically as you navigate, creating a virtual travel experience. The player advises a couple on planning their vacation and gives tips for a successful trip. The advice provides the results for a humorous travel type test that reveals the player's own vacation personality. Meanwhile, the player also internalizes the wide range of products.
- Dimensions & Packaging
- As a browser game, there is a responsive design for laptops, smartphones, tablets, and other devices.
- Tags
- Content Strategy, Web Design, Digital Platforms, UX Design, Programming, Content Creation, B2C Communication, Moving Pictures & Movies, Gamification
- Production Technology
- In addition to concept and text, creative work also includes storytelling through parallax user experience. As the player navigates, they influence the movement of numerous graphic elements, creating an exciting and interactive journey. The changing positions of the objects were individually programmed for each affected element, resulting in a smooth parallax effect for the browser game.
- Design Challenge
- The creative challenge consisted of introducing the target audience to the company's wide range of products in a playful manner and internalizing their benefits through concrete examples. To determine how parallax navigation creates an impressive user experience, other games and media were analyzed.
- Inspiration
- Bloom developed the browser game "Travel Buddy" to introduce new Holiday Extras products. Gamification is used to address the player's personal level, and the multi-layered game mechanics enable users to learn more about themselves and their personal travel behavior.
- Project Duration
- The project started with the concept for a game mechanic, which was then wrapped in a story. Subsequently, designs for the look and feel were developed and the journey elements were illustrated. After the artwork, the programming of the game with its parallax effects and the result matrix of the travel type test began. The landing page went live in early 2023.
- Operation Flow
- The virtual journey is controlled by the player by scrolling or swiping on the screen. During the game, a total of seven questions about their travel behavior appear, which the player must answer. At the end of the game, the player receives the result of their travel type test and a shopping voucher as a reward.
- Team Members
- Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Graphics: Ole Bornitz
Text: Jakob Wassenaar
Account Manager: Carina Härlein
Programming: Patrick Fürst
Programming: Gerald Gömmel
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