Eidon Avec Embalatge de Bièra per Lin Zhang and Chengbin Jiang

Lo dissènh Eidon Avec Embalatge de Bièra per Lin Zhang and Chengbin Jiang es un laureat autfo estimfo del prestigfo 2024 A' Design Award de Bronze dins la Categoria de Competfo Dissènh d'Embalatge.

BronzeEmbalatge· 2024

Eidon Avec Embalatge de Bièra

per Lin Zhang and Chengbin Jiang

Client : China Qingdao Eidon Avec Beer Ltd.

Laureat del A' Design Award de Bronze dins la Categoria Embalatge

10,507

Laureat de Prèmi Verificat

Verificar l'Estat del Prèmi per #153437

Visitar lo site Veire a A' Design Award Comunicat de premsa Insígnia del prèmi

Colors

Lo Concèpte

A prepaus de Eidon Avec Embalatge de Bièra

Eidon Avec es un còfre-cadèu creat per una seria de degustacion de quatre bièras artesanalas. Lo còfre conten quatre botelhas d'aluminí, caduna nauta de 250 millimètres, dins una bóstia exteriora que mesura 420 millimètres de longor, 270 millimètres d'nautor e 130 millimètres de prigondor. Quatre illustracions originalas foguèron dessenhadas a la man e tractadas numericament, una per cada bièra. Las òbras d'art partejan una narracion mitica inspirada de las legendas europèas e de l'art de brasar. Lo grand format de las botelhas ofrís d'espaci per d'imatges vius. Lo còfre es tanben adaptat per offrir un present pendent los festenals.

La Reconoissença

A prepaus del A' Design Award de Bronze

Eidon Avec Embalatge de Bièra a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Eidon Avec Embalatge de Bièra siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Eidon Avec Embalatge de Bièra satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: We have created a gift box set consisting of four individual boxes, tailored to the client's request for a tasting series of four different types of beers. This caters to the growing curiosity in the Chinese market for various beer flavors. Additionally, the stylish and high-quality packaging of the gift box set aligns with the cultural tradition of gifting friends and family during festivals in the Chinese market. We have optimized this product to meet the client's requirements.
In the creation of the Eidon Avec Beer “Epoch-making series” of products, our goal is not only to develop the brand's specialized visual language assets, but also to use a brand story with continuity and drama to "induce" consumers to take the first step in exploratory purchasing, and ultimately form an irreplaceable relationship of trust with "Eidon Avec".
Dimensions e Embalatge: Each aluminum bottle has a height of 250 millimeters, and the external gift box measures 420 millimeters in length, 270 millimeters in height, and 130 millimeters in depth. The gift box can accommodate 4 aluminum bottles.
Etiquetas: Craft beer design，China design，illustration design
Tecnologia de Produccion: In this project, we recommend using 1-liter tin cans as the packaging medium. The choice of these cans is primarily driven by considerations of the target audience, who may prefer larger volumes of beer, and also because the larger can size allows for more vivid and impactful illustrations. The illustrations are the standout feature of this design. Our experienced artists have meticulously conceptualized, hand-drawn, and digitally rendered four original and meaningful artworks that convey the allure of this product through imagery.
Desaffo de Dissènh: The biggest challenge we encountered was in determining the design concept and the direction we wanted the story series to take. My team and I had limited knowledge of European mythologies, so we had to go through extensive research to ensure that our concept was sound. However, we believed that as long as a design is conceived in the mind and brought to life, it embodies the essence of design, regardless of the need for substantial research.
Recèrca: In the early stages of receiving the product design project, we conducted market research regarding the packaging dimensions and design direction. Despite having several years of experience serving beer manufacturers and some understanding of the market, given that craft beer is a relatively new phenomenon in the Chinese market, we decided to delve deeper into research.

First, before settling on a design direction, we observed the existing craft beer brands and packaging in major supermarkets. Second, we extensively researched top design styles worldwide using platforms like Google, Pinterest, and Behance.

Once we determined the design direction, we also collected a wealth of information using the same methods for crafting the narrative and illustrations of the story. Ultimately, we successfully designed a product that satisfied both us and the client.
Inspiracion: We have created a series of mythical narratives for this beer collection, drawing inspiration from various European mythologies while crafting a unique story system that doesn't strictly belong to any known mythological tradition. These narratives blend elements from mythological tales across Europe and fuse them with the art of beer brewing, resulting in a magical and enchanting backstory for this beer collection.
Durada del Projècte: The project started in October 2022 in China Guangzhou and Finished in March 2023，the product is now on China's market to sale.
Membres de l'Equipa: Creative director: Lin Zhang
Design Director: Chengbin Jiang
Art work: Jian Feng