Vivo X Series Installacion de Publicitat Exteriora per Output

Lo dissènh Vivo X Series Installacion de Publicitat Exteriora per Output es un laureat autfo estimfo del prestigfo 2024 A' Design Award d'Argent dins la Categoria de Competfo Publicitat.

ArgentPublicitat· 2024

Vivo X Series Installacion de Publicitat Exteriora

per Output

Client : Output

Laureat del A' Design Award d'Argent dins la Categoria Publicitat

141,275

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Colors

Lo Concèpte

A prepaus de Vivo X Series Installacion de Publicitat Exteriora

Vivo X Series es una installacion de publicitat exteriora presentada al North Bund de Shanghai. L'installacion reprodutz dos telefòns mobils a una escala 1:1, formant un ecran gigant plegadís de fins a 8 mètres de nautor e de gaireben 12 mètres de longor. D'ecrans LED de nauta definicion, d'ecrans LED corbats e de materials publicitaris amb de texturas de susfàcia diferentas correspondon a l'aparéncia e a la finicion dels aparelhs reals. Lo seguiment per radar, la captura del còs e la tecnologia 3D a uèlh nud permeton a las personas d'interagir amb lo contengut digital. Cada ecran seguís l'esquèma de colors principal d'un modèl de telefòn.

La Reconoissença

A prepaus del A' Design Award d'Argent

Vivo X Series Installacion de Publicitat Exteriora a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Vivo X Series Installacion de Publicitat Exteriora siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Vivo X Series Installacion de Publicitat Exteriora es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: This installation showcases stunning effects of blending reality and virtuality, delivering a mind-blowing, surreal visual experience to the target audience of mobile phone enthusiasts. The realistic design and high-quality screen display cater to the aesthetic preferences of urban professionals and business individuals, leaving a deep impression on the audience during the experience.
Dimensions e Embalatge: This device faithfully replicates two mobile phones in a 1:1 ratio, creating a super folding giant screen that reaches up to 8 meters in height and nearly 12 meters in length.
Etiquetas: Superrealistic AR, Digital urban landscapes, Artistic aesthetics, Human-screen interaction, Scenography, Fun factor, Futuristic technological vibes
Tecnologia de Produccion: During the design process, the installation undergoes rigorous material customization and performance testing to ensure durability, robustness, wind resistance, and resistance to obstacles once it is installed on-site.
The installation utilizes high-definition LED screens, curved LED screens, and advertising materials with different surface textures to ensure a 1:1 replica of the phone while maintaining consistency in appearance and detail quality with the actual device.
Desaffo de Dissènh: Ensuring the long-term usability of such a massive mobile phone installation requires strict material customization and performance testing to ensure good durability, robustness, wind resistance, and resistance to obstacles.
In terms of appearance design, meticulous replication is necessary, including how to handle the edge curves of the large screen and the inner screen area of the folding hinge, as well as achieving consistent texture and gloss with the actual device in terms of surface finish.
Recèrca: Considering the different aesthetic preferences of young urban white-collar professionals and business individuals, each of the two large screens follows the main color scheme of the respective smartphone model. In terms of appearance, the design caters to different gender preferences. This delivers a trendy visual experience to the target audience and creates a favorable impression of the product.
Inspiracion: The inspiration for this installation is the fusion of urban landscapes and digital content. The large screen utilizes eye-catching VR augmented reality and naked-eye 3D technologies, combined with the beautiful scenery of Shanghai's Bund, to create a visually appealing and novel experience that embodies the exquisite appearance, attention to detail, and outstanding performance of the mobile phone.
Durada del Projècte: The project is on view from April 9, 2023 to May 4, 2023 at the North Bund in Shanghai.
Flux Operacional: By incorporating technologies such as radar tracking, human body capture, and naked-eye 3D, combined with digital content, the installation enables interaction between people and the screen. It can provide real-time monitoring of foot traffic, track interactive data, and facilitate the natural attraction of the product in offline settings.
Crèdits d'Imatges: Secrecy