Moutai 1935 Embalatge de Licor per Chengdu Wanjiazu Technology Co., Ltd

Lo dissènh Moutai 1935 Embalatge de Licor per Chengdu Wanjiazu Technology Co., Ltd es un laureat autfo estimfo del prestigfo 2024 A' Design Award d'Aur dins la Categoria de Competfo Dissènh d'Embalatge.

AurEmbalatge· 2024

Moutai 1935 Embalatge de Licor

per Chengdu Wanjiazu Technology Co., Ltd

Client : Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.

Laureat del A' Design Award d'Aur dins la Categoria Embalatge

2,814,292

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Colors

Lo Concèpte

A prepaus de Moutai 1935 Embalatge de Licor

Moutai 1935 es un embalatge per un esperit distillat chinés de la província de Guizhou. La botelha de veire pòrta de motius en relèu sus un fons roge, mostrant d'escenas dauradas de vendeires de sal e de comèrci de licor dins la vila de Moutai. Los motius son inspirats per las pinturas de genre tradicionalas chinesas. Tres cercles d'ondulacions dauradas son estampats en relèu sus l'espatla de la botelha. La superfícia en relèu es acabada amb una vaporizacion de vernís, çò que melhora la presa e lo tocar. Lo bochon en aliatge de zinc utiliza una estructura dentada rompuda coma mesura anti-contrafaccion. La bóstia de present es facha de carton reciclable e biodegradable.

La Reconoissença

A prepaus del A' Design Award d'Aur

Moutai 1935 Embalatge de Licor a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Moutai 1935 Embalatge de Licor siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Moutai 1935 Embalatge de Licor crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Moutai 1935, a classic Chinese distilled spirit from Guizhou province, showcases its cultural essence through the packaging design that embraces the concept of inheriting the essence and bearing in mind the classic. On the bottle, the relief patterns stand out against a backdrop of Chinese red, unfolding a golden scroll of ancient salt sellers buying and savoring liquor in Moutai town. The bottle shoulder is embossed with circular ripples that symbolize time, regional identity, and labour.
Dimensions e Embalatge: product dimensions,230 mm x 85 mm x 85 mm
Etiquetas: Moutai, Chinese distilled spirits, Chinese paintings, Relief patterns, Packaging
Tecnologia de Produccion: The gift box of Moutai 1935 is made from environmentally friendly, recyclable and biodegradable chipboard.
The bottle is crafted from the type of glass commonly used for Chinese distilled spirits. And the patterns on the bottle have been enhanced with a glaze spray to heighten the overall visual appeal.
The zinc alloy cap features an innovative broken dentiform structure as an anti counterfeit measure.
Desaffo de Dissènh: The key challenge lay in injecting novelty into the colour scheme of Chinese red and gold, which is commonly seen in the packaging designs for Chinese distilled spirits, and ultimately creating a classic and distinguished image for Moutai 1935. To this end, the bottle uses a muted shade of red as the background hue, exuding a profound vibe. And the inclusion of Chinese genre paintings seamlessly melds the Chinese distilled spirit with stories, imbuing Moutai 1935 with a vibrant cultural essence.
Recèrca: After thorough market research, the design team discovered that packaging designs for Chinese distilled spirits often look very similar and lack originality. Few highlight the history and quality of Chinese distilled spirits, and the cultural heritage of the product itself. Recognizing this gap, the design for Moutai 1935 delves into its historical context and regional traits, and further conveys them via traditional Chinese painting art to offer consumers a glimpse into Chinese liquor culture.
Inspiracion: The bottle features the illustrations inspired by traditional Chinese genre paintings, vividly portraying the salt transport of Guizhou and liquor commerce scenes. These visuals highlight the historical significance of Moutai. The three circles of golden ripples on the bottle shoulder mirror the annual rings which represent the passage of time, the Chishui River as the water source of Moutai, and the terraced fields emblematic of the diligence and artisan spirit of Guizhou people.
Durada del Projècte: The design and development of this project started in Chengdu, in November, 2020. It was introduced to the market in Guizhou, in January, 2022.
Flux Operacional: The text and patterns on the bottle both feature a relief design and are enhanced with a glaze spray. This not only increases friction to prevent slipping when held, but also provides a pleasant touch and aesthetic allure.
Membres de l'Equipa: Chengdu Wanjiazu Technology Co., Ltd
Chengdu Sanhui Longhe Advertising Design Co., Ltd
Jing 'an Jia(General Manager& Design Director)
Yi Huang(Designer)