Guyuelongshan Embalatge de vin de ris chinés by Yuejun Chen

Guyuelongshan Embalatge de vin de ris chinés by Yuejun Chen is a highly esteemed winner of the very prestigious 2024 A' Design Award d'Argent in Dissènh d'Embalatge Competition Category.

ArgentEmbalatge· 2024

Guyuelongshan Embalatge de vin de ris chinés

by Yuejun Chen

Client: Shenzhen Red Deer Cultural Creative Design Co., LTD

A' Design Award d'Argent Winner in Embalatge Category

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Verified Award Winner

Verify Award Status for #153976

View at A' Design Award Press Release Award Badge

Colors

The Design

About Guyuelongshan Embalatge de vin de ris chinés

Guyuelongshan es un disseny d'embalatge per un vin de ris chinés de Zhejiang, en China. Lo vin es fach amb un procès tradicional e a un contengut d'alcòl bas, çò que rend la bevenda adaptada a un usatge quotidian pels consumidors mai joves. L'embalatge seguís l'estetica de la pintura de païsatge chinesa, e la forma del contenedor evòca de montanhas, d'aiga e un solelh colc. Lo disseny a per tòca de renovelar l'aparéncia sòbria dels embalatges de vin de ris mai ancians e de presentar la cultura orientala d'un biais modèrne. L'embalatge mesura 340 mm de largor, 130 mm de prigondor e 150 mm de nautor.

The Recognition

About the A' Design Award d'Argent

Guyuelongshan Embalatge de vin de ris chinés a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Guyuelongshan Embalatge de vin de ris chinés siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Guyuelongshan Embalatge de vin de ris chinés es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The wine, named Guyue Longshan, comes from Zhejiang, China and is the oldest wine in China with a long history. It is brewed by the most traditional brewing process, low alcohol degree, suitable for young People's Daily drinking. This liquor brand culture focuses on Chinese cultural elements, expressing the artistic conception of Chinese rivers and mountains, and spreading Chinese culture.
Dimensions & Packaging: Width :340 mm x Depth :130 mm x height :150 mm
Tags: Chinese liquor, Oriental aesthetics, packaging design, illustration
Production Technology: Through the style of landscape painting, the container is designed with the artistic conception of landscape and sunset, giving consumers a more intuitive visual feeling.
Design Challenge: The most difficult thing is that the designer wants to maintain the artistic conception of the landscape painting as much as possible into the product. The beauty of Chinese landscape artistic conception is expressed through product modeling design.
Research: Designers found that Chinese yellow wine has a long history, and the design style is very primitive and backward. At the same time, its packaging design is also old and not suitable for the aesthetic of modern young consumers, so when the designer is asked to do packaging design for such a rice wine with two factors, the designer hopes to break people's inherent cognition of these two factors, so that people can enjoy a different kind of Oriental beauty.
Inspiration: Chinese landscape painting aesthetics and Oriental culture. This idea is inspired by watching the famous Chinese painting "A Thousand Li of Rivers and Mountains", and found that through the design and creation of the works on the drawing paper, we can realize the physical product.
Project Duration: The project started in Shenzhen in July 2023 and will be completed in Shenzhen in August 2023
Operation Flow: First create a good concept, then draw drawings, choose the best plan, and then design and make. After the design scheme is established, it is proof. The proofing process went through two times, and the final run-in produced high-quality products.