Jiao Yu Gin Embalatge de botelha de gin per Laizhou Distillery

Lo dissènh Jiao Yu Gin Embalatge de botelha de gin per Laizhou Distillery es un laureat autfo estimfo del prestigfo 2024 A' Design Award d'Argent dins la Categoria de Competfo Dissènh d'Embalatge.

ArgentEmbalatge· 2024

Jiao Yu Gin Embalatge de botelha de gin

per Laizhou Distillery

Client : Laizhou Distillery

Laureat del A' Design Award d'Argent dins la Categoria Embalatge

37,924

Laureat de Prèmi Verificat

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Colors

Lo Concèpte

A prepaus de Jiao Yu Gin Embalatge de botelha de gin

Jiao Yu Gin es un design d'embalatge creat per un gin fabricat en Sichuan, en China. La botelha de veire blau azur a un còs prim e corbat amb de relèus de teissatge de bambó sus la susfàcia. Los relèus fan referéncia a la cultura del teissatge de bambó de las regions de Sichuan e de Chongqing. La susfàcia en relèu ofrís una presa confortabla e una sensacion tactila estratificada. Una etiqueta de papièr de bambó biodegradable presenta las informacions del produch dins una mesa en pagina clara amb de colors contrastadas. Un tap de suve de rove barra la botelha e permet de la tornar tampar aprèp cada servici. Lo veire, l'etiqueta e lo tap se pòdon reciclar.

La Reconoissença

A prepaus del A' Design Award d'Argent

Jiao Yu Gin Embalatge de botelha de gin a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Jiao Yu Gin Embalatge de botelha de gin siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Jiao Yu Gin Embalatge de botelha de gin es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Laizhou Distillery in Qionglai, Sichuan Province, officially introduces its first gin brand and exclusively created packaging, Jiao Yu Gin. The packaging combines the bamboo weaving culture of Sichuan with local natural elements, aiming to entice the drinker into an enjoyable drinking journey while sensing the unique flavour of the Sichuan and Chongqing regions, thus making the brand a distinctive imprint in the wave of spirits localisation.
Dimensions e Embalatge: product dimensions, 76 mm x 76 mm x 279 mm
Etiquetas: Dry Gin, Bashu Style, Bamboo Weaving Culture, Naturalism, Local Ingredients
Tecnologia de Produccion: The traditional glass bottle, biodegradable bamboo paper label and oak cork.
Desaffo de Dissènh: The challenge was to create memorable packaging for local spirits that is also environmentally friendly. Therefore, the packaging innovatively incorporates the bamboo weaving culture of Sichuan, conveying the natural and pure concept of localised brewing. Meanwhile, the classic glass bottle, biodegradable bamboo paper label and natural oak cork can be recycled, commendably realising sustainable development and environmental protection.
Recèrca: The design team found that Gin, the number one spirit of the world, was marketed in a modern but limited and unmemorable manner of packaging; however, consumers prefer the package with unique local imprints. Therefore, the packaging of Jiao Yu innovatively combines local ingredients and traditional cultural elements to form a visual symbol with brand memory, opening up new market possibilities in the New Consumption Era.
Inspiracion: Inspired by the representative bamboo element of Sichuan and Chongqing, the azure blue bottle is a harmonious fusion of slim, soft lines and bamboo weaving reliefs, representing an elegant, graceful, but modest texture. As the liquid flows underneath the bottle reliefs, enhancing the beauty of each other, create a profound visual appeal through the meets and mixes of regional culture and gin flavours.
Durada del Projècte: The project was designed and developed in 2022 in Shanghai and Qionglai, and launched in July 2023 in China.
Flux Operacional: The slender and soft curved body of the bottle, combined with the bamboo shape reliefs on the surface, provides customers with a more comfortable holding experience and a more layered sense of touch. With good sealing performance, the oak cork is convenient for customers to drink the bottle several times. Moreover, the classic label is designed to increase the reading pleasure for customers through the rigorous layout of information and refreshing colour contrasts.
Membres de l'Equipa: Yan Zhang, Wanting Tang, Sijia Liang, Ming Ke, Rong Chen